# Celebrity Search Engines Search With Kanye West By lourdes sanchez bayas | Published 2008-02-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kanye-west-has-his-own-seach-engine References: [blog.wired](http://blog.wired.com/underwire/2008/02/meet-kroogle-ka.html) The hip-hop mega star Kanye West has his very own search engine which is powered by [Google](https://www.trendhunter.com/trends/you-com) and Ask. The engine which is called "Search with Kanye West", promises to reward its users with something called "Swag Bucks" which are a sort of digital currency that can be redeemed for goodies such as autographed albums, gift bags, cell phones and turntables. Should Google be worried? I wouldn't think so. **Implications** - After all, Google continues to run the show in the search engine department. Sorry Kanye West, your search engine would be cool for a little bit but I'm sticking with Google on this one! ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 6% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Branded Search Engines:** Brands and celebrities can create personalized search engines to engage with fans and offer unique rewards. - **Digital Currency Rewards:** Companies can implement digital currency systems to incentivize customer engagement and loyalty. - **Competition in Search Engine Market:** Google and other established search engines may face entertaining new competitors from celebrities. ### Where This Applies - **Internet Search Engines:** Established search engine companies may need to adapt to the rise of celebrity-branded search engines. - **Entertainment and Celebrity Branding:** Celebrities can explore new ways to engage with fans and monetize their brands through personalized search engines. - **Digital Rewards and Loyalty Programs:** Companies can develop innovative digital currency reward systems to enhance customer loyalty and engagement. ## Related on Trend Hunter - [App-Integrated Search Tools](https://www.trendhunter.com/trends/you-com.md) - [Video-Friendly Search Engines](https://www.trendhunter.com/trends/ask-with-video.md) - [AI Pattern Search Engines](https://www.trendhunter.com/trends/zoomsearch-10.md) - [Privacy-Centric Search Engines](https://www.trendhunter.com/trends/brave.md) - [Karaoke Song Finders](https://www.trendhunter.com/trends/karaoke-search.md) - [Multi-Source Search Engines](https://www.trendhunter.com/trends/youcom.md) - [Versatile Search Engine Tools](https://www.trendhunter.com/trends/multi-search.md) - [Ethical Fashion Search Engines](https://www.trendhunter.com/trends/ethical-shopping-1.md) - [AI Search Engines](https://www.trendhunter.com/trends/ai-search-engine.md)