# Celebrity Cameo Bling Tiret Watches Releases a Custom Kanye West Gold Watch By Peter Vallas | Published 2011-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kanye-west-gold-watch References: [hodinkee](http://www.hodinkee.com/blog/2011/1/13/kanye-west-drops-180000-on-a-watch-in-his-own-image-from-a-b.html) & [tiretnewyork](http://www.tiretnewyork.com/index2.html) Extravagant timepiece designers Tiret Watches have combined pop culture and [ultra luxury](https://www.trendhunter.com/trends/mm6-maison-margiela-x-timex) in their most recent piece of glamor. The Kanye West Gold Watch is an $180,000 piece of wrist art. The custom Kanye West Gold Watch took five months to make and is encrusted in 8k yellow, black, brown and white diamonds to construct the image of the [music phenomenon](https://www.trendhunter.com/trends/gshock-x-pleasures-dw5600pdp1). The final package is covered in a shimmering [18k yellow gold](https://www.trendhunter.com/trends/crw001g9jr). The catch is that this watch won't be released for public sale: Kanye West bought it exclusively for himself. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Custom Luxury:** The trend of creating customized luxury products offers opportunities for brands to cater to individual tastes and preferences. - **Celebrity Collaboration:** Collaborating with celebrities to create exclusive products opens up new avenues for brand exposure and market reach. - **Extravagant Timepieces:** The demand for extravagant and unique timepieces presents an opportunity for watch brands to create highly desirable, limited-edition pieces. ### Who This Affects Most - **Luxury Fashion:** The luxury fashion industry can explore using customized products and celebrity collaborations to create highly exclusive and sought-after items. - **Watchmaking:** In the watchmaking industry, brands can capitalize on the trend of extravagant timepieces by integrating innovative designs and high-quality materials. - **Celebrity Branding:** The celebrity branding industry can leverage collaborations with renowned personalities to create unique and high-end products that resonate with their fan base. ## Related on Trend Hunter - [Opulent Artist-Honoring Timepieces](https://www.trendhunter.com/trends/piaget-x-andy-warhol-collage.md) - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [Pop Art Luxe Timepieces](https://www.trendhunter.com/trends/piaget-andy-warhol.md) - [Gold-Plated Leather Watches](https://www.trendhunter.com/trends/heaven-mayhem.md) - [Diamond Smartwatch Cases](https://www.trendhunter.com/trends/golden-concept-1.md) - [Golden Luxe Digital Watches](https://www.trendhunter.com/trends/mm6-maison-margiela-x-timex.md) - [Demure Drummer-Approved Timepieces](https://www.trendhunter.com/trends/blancpain-grande-double-sonnerie.md) - [One-of-a-Kind Titanium Wristwatches](https://www.trendhunter.com/trends/titanium-wristwatch.md) - [Honorary Digital Musician Timepieces](https://www.trendhunter.com/trends/gshock-x-pleasures-dw5600pdp1.md)