# Supersized Gold Chains Kanye West 2010 BET Awards Performance Marks his Return to the Spotlight By Ryan Hinkson | Published 2010-06-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kanye-west-2010-bet-awards References: [bossip](http://bossip.com/261949/yeezy-returns-for-the-bet-awards-shirtless/) & [music-mix.ew](http://music-mix.ew.com/2010/06/27/kanye-west-bet-awards-power/) “Beyoncé had one of the best videos of all time!” Remember when you heard that for the first time? It’s been some time since we have heard anything from Mr. West. But the Kanye West 2010 BET Awards performance marked pop music's most prolific performer’s return to the spotlight. Kanye West's 2010 BET Awards performance featured West atop a mountain, rocking a [red suit](https://www.trendhunter.com/trends/luxury-menswear-campaign) adorned with a [supersized gold chain](https://www.trendhunter.com/trends/pav-nite). Kanye debuted his [new single](https://www.trendhunter.com/trends/after-dark-tour-necklace) 'Power' from his forthcoming album 'Good Ass Job.' ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Supersized Gold Chains:** Disruptive innovation opportunity: Designing and manufacturing supersized gold chains for fashion-forward individuals looking to make a bold statement. - **Kanye West's Return to the Spotlight:** Disruptive innovation opportunity: Developing innovative marketing campaigns and strategies to capitalize on the renewed interest in Kanye West and his music. - **Pop Music Performances:** Disruptive innovation opportunity: Creating immersive and interactive experiences for live music performances to enhance audience engagement and provide a unique entertainment experience. ### Where This Applies - **Fashion Accessories:** Disruptive innovation opportunity: Introducing new materials and designs to create unique and attention-grabbing fashion accessories, such as supersized gold chains, that cater to changing fashion trends. - **Music Marketing:** Disruptive innovation opportunity: Leveraging social media platforms and digital marketing techniques to promote artist comebacks and capitalize on the renewed interest in their music. - **Event Entertainment:** Disruptive innovation opportunity: Integrating technology and interactive elements into live music performances to create memorable experiences for attendees and differentiate from traditional concert formats. ## Related on Trend Hunter - [Celebrity Crypto Debit Launches](https://www.trendhunter.com/trends/yzy-card.md) - [Highly Affordable Fashion Launches](https://www.trendhunter.com/trends/yeezy-supply-1.md) - [Affordable Luxury Streetwear Capsules](https://www.trendhunter.com/trends/20-dollar.md) - [Celebrity-Endorsed Pill Speakers](https://www.trendhunter.com/trends/beats-x-kim.md) - [Creative Premium Collaborative Initives](https://www.trendhunter.com/trends/engineered-by-balenciaga.md) - [Gem-Studded Songwriter Rings](https://www.trendhunter.com/trends/bandana-royale.md) - [Rapper Jewelry Brands](https://www.trendhunter.com/trends/pav-nite.md) - [Athlete-Approved Jewelry Campaigns](https://www.trendhunter.com/trends/curb-chain-collection.md) - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md)