# Couture-Styled Rap Tours The Kanye West and Jay-Z Givenchy Ensembles Add Extra Swag By Taylor Keefe | Published 2011-11-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kanye-jay-z-givenchy References: [upscalehype](http://www.upscalehype.com/2011/11/kanye-west-and-jay-z-style-in-givenchy-for-watch-the-throne-tour/) & [rocafella](http://www.rocafella.com) Everyone knows Kanye West has serious involvement in the fashion industry, which makes it more believable that the Kanye West and Jay-Z Givenchy styling for the duo's 'Watch the Throne' tour is a reality. While on tour promoting their ‘Watch The Throne’ album, the hip-hop heavyweights were seen sporting some intriguing clothing from French fashion house Givenchy. Kanye is decked out in the cornerstone item from the Givenchy Fall/Winter 2011 collection: a wool bomber jacket laced with Rottweiler prints. He also rocks a leather kilt (skirt?), leather pants and his highly anticipated Air Yeezy 2 sneakers. Jay-Z took the more conservative approach, rocking the Givenchy double-layer leather jersey hoodie, cargo pants and traditional Air Force 1 kicks. Jigga tops off the ensemble nicely with his trademark NYC Yankee's fitted cap. Still no word yet on what Kanye is wearing, but the Internet is abuzz waiting for a confirmation of whether it's a kilt or skirt. Ultimately, the Kanye West and Jay-Z Givenchy ensembles are bringing sophistication and urban swag together. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Couture-styled Rap Tours:** Incorporating high fashion into rap tours can create a unique and upscale experience for fans, while also providing new opportunities for fashion collaborations. - **Celebrity Fashion Collaborations:** Collaborating with celebrities for fashion collections can generate buzz and elevate brand presence, as seen with the Givenchy outfits worn by Kanye West and Jay-Z. - **Blurring Gender Norms in Fashion:** The inclusion of traditionally feminine elements like skirts and kilts in men's fashion, as showcased by Kanye West, challenges traditional gender norms and opens up new avenues for self-expression. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from collaborating with influential musicians to create unique collections and capitalize on the cross-pollination between fashion and music. - **Music:** Music industry professionals can explore opportunities to incorporate fashion and style into live performances, enhancing the visual experience for audiences and expanding revenue streams through merchandise sales. - **Celebrity Endorsements:** Celebrity endorsements in the fashion industry can create a strong association between the brand and the artist, leading to increased visibility, brand loyalty, and potentially higher sales. ## Related on Trend Hunter - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md) - [Rapper-Backed Vegan Accessories](https://www.trendhunter.com/trends/paris-the-family-x-gy-collection.md) - [Hip Hop Fashion Exhibitions](https://www.trendhunter.com/trends/fresh-fly-and-fabulous.md) - [Affordable Luxury Streetwear Capsules](https://www.trendhunter.com/trends/20-dollar.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Highly Affordable Fashion Launches](https://www.trendhunter.com/trends/yeezy-supply-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md)