# Unexpected Rap Expansions Armida Ascano Celebrates the Kanye and Kim Baby News with Hip Hop Finds By Remy Choo | Published 2013-01-25 | About Source: Trend Hunter, https://www.trendhunter.com/trends/kanye-and-kim-baby References: [youtu.be](http://youtu.be/cw6v6EtsYng)  Armida Ascano is celebrating the Kanye and Kim baby news announcement with these [unexpected rapper expansions](http://youtu.be/cw6v6EtsYng). The rap genre has come a long way from the East Coast West Coast rivalry of the 1990s. Who’d have known that rap music would evolve into such a widespread and influential subculture? Today, [rap culture](https://www.trendhunter.com/trends/paper-planes-1) is perpetuated through large mainstream media channels such as television, radio and even Hollywood movies, but what is catching people off-guard is its permeation into the world of fashion, film and more. Come join rap enthusiast Armida Ascano as she explores unexpected rap expansions such as Kanye West’s [couture clothing lines](https://www.trendhunter.com/trends/syna-collection), ASAP Rocky’s [fashion photography](https://www.trendhunter.com/trends/blacked-out-collection), Jay-Z’s dope documentaries, Cassidy’s safe sex endorsements and Bun B’s coloring books. Armida is Trend Hunter’s Editor and Academy Strategist, as well as the in-house rap expert. Tweet her at @onewomanarmi if you’d like to chat more about rap. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [About](https://www.trendhunter.com/about) ## Key Themes ### What's Driving This Trend - **Rap Culture in Fashion:** Opportunity for fashion brands to collaborate with rap artists and create unique clothing lines. - **Rap Influence in Film:** Chance for filmmakers to incorporate rap culture into movies and explore new narratives. - **Rap Artists as Entrepreneurs:** Potential for rap artists to venture into diverse industries, such as endorsing products or publishing coloring books. ### Who This Affects Most - **Fashion:** Collaborations between fashion brands and rap artists can disrupt the industry and create fresh and innovative fashion lines. - **Film:** Incorporating rap culture into film offers an opportunity to attract new audiences and create unique cinematic experiences. - **Entertainment:** Rap artists entering different industries disrupts traditional notions of what an entertainer can be and opens up new possibilities for revenue streams. ## Related on Trend Hunter - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md) - [Rapper-Backed Vegan Accessories](https://www.trendhunter.com/trends/paris-the-family-x-gy-collection.md) - [Engaging Rap Trivia Games](https://www.trendhunter.com/trends/rap-trivia.md) - [Mom-Inspired Rap Generators](https://www.trendhunter.com/trends/mamarap.md) - [Hip-Hop Craft Beer Collabs](https://www.trendhunter.com/trends/beer-collab.md) - [Hip-Hop-Focused Virtual Worlds](https://www.trendhunter.com/trends/planet-hip-hop.md) - [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md)