# Drinking Container Pouches The Kangaroo Water Bottle Carries Athlete's Essentials While Exercising By Meghan Young | Published 2012-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kangaroo-water-bottle References: [ohgizmo](http://www.ohgizmo.com/2012/11/23/kangaroo-bottle-carries-your-essentials-for-you/) & [amazon](http://www.amazon.com/exec/obidos/ASIN/B003KZKE4Y/?tag=trenhunt0f-20) The Kangaroo Water Bottle addresses a common issues for runners, joggers, cyclists and other athletes: what are they supposed to do with their essentials? While many workout gear now features [hidden pockets](https://www.trendhunter.com/trends/hydration-crossbody) to better store such items, they are often taken up by MP3 players. The Kangaroo Water Bottle offers a better solution while also keeping people hydrated. Created by Contigo, the Kangaroo Water Bottle has a front pouch (like the animal it was named after) that conveniently seals away items such as money, [keys and even bank cards](https://www.trendhunter.com/trends/baricade). Easily used with one hand, the flip-up compartment is slim enough to not make the bottle any more bulkier than it needs to be. It also carries 24 ounces of liquid and has an autoseal. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 41% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Athletic Container Pouches:** The trend of adding pouches to water bottles for carrying essentials while exercising presents an opportunity for further innovation. - **Hands-free Water Bottles:** The development of water bottles with compartments that can be easily accessed with one hand presents an opportunity for disruption in the water bottle industry. - **Hydration Gear with Storage:** The trend of creating water bottles with built-in storage introduces a new potential product category for fitness gear manufacturers. ### Who This Affects Most - **Fitness Accessories:** Companies that design and produce fitness accessories can leverage the trend of athletic container pouches to create new and innovative products. - **Outdoor Recreation:** Outdoor recreation companies can benefit from creating hands-free water bottles that better cater to the needs of hikers, campers, and other outdoor enthusiasts. - **Consumer Goods:** The creation of water bottles with storage expands the potential product market for consumer goods companies in the fitness and travel industry. ## Related on Trend Hunter - [Lightweight Sports Bottles](https://www.trendhunter.com/trends/the-sports-bottle.md) - [Bladder-Equipped Hydration Shirts](https://www.trendhunter.com/trends/vessel-althetics.md) - [Hyper-Durable Hydration Bottles](https://www.trendhunter.com/trends/hydro-flask-sport-bottle.md) - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md) - [Festival-Friendly Hydration Packs](https://www.trendhunter.com/trends/festivalfriendly-hydration-pack.md) - [Precision Hydration Vessels](https://www.trendhunter.com/trends/okapa.md) - [Customized Smart Water Bottles](https://www.trendhunter.com/trends/ocean-bottles.md) - [Crossbody Hydration Pack Designs](https://www.trendhunter.com/trends/crossbody-hydration-pack.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md)