# Lab-Grown Kangaroo Meats VOW's Cultured Kangaroo Meat is Made with Real Animal Cells By Laura McQuarrie | Published 2019-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kangaroo-meat References: [livekindly](https://www.livekindly.com/you-may-soon-be-able-eat-cruelty-free-kangaroo-meat/) & [k-roo.au](http://k-roo.com.au/products/) Kangaroo meat is a kind of sought-after exotic game meat but Australian food tech company VOW developed the first slaughter-free cultured kangaroo meat made with real animal cells. While many companies are now developing lab-grown chicken, fish and beef, VOW anticipates that its lab-grown kangaroo meat will be available for purchase within the next three years. Notably, the government of Australia has given the company a $25,000 grant to pursue its project. By collecting natural stem cells from biopsy samples of a live animal, VOW creates the environment for the cells to thrive and form into muscle and fat cells, and connective tissue. Altogether, the finished product yields a result that's biologically identical to meat yet offers a cruelty-free way to meet the demand for meat. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 64% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Lab-grown Meat:** The development of lab-grown kangaroo meat presents disruptive innovation opportunities in the realm of cultured meat production. - **Exotic Game Meat:** Lab-grown kangaroo meat taps into the growing market for sustainable and ethical alternatives to traditional exotic game meat. - **Government Funding:** The government grant received by VOW highlights the potential for public support and investment in the lab-grown meat industry. ### Sectors Adopting This - **Food Tech:** The cultivation of lab-grown kangaroo meat falls within the realm of food technology, offering opportunities for innovation and market disruption. - **Sustainable Protein:** Lab-grown kangaroo meat contributes to the sustainable protein industry by providing an alternative to traditional meat production methods. - **Animal Welfare:** The development of lab-grown kangaroo meat addresses concerns regarding animal welfare in the food industry, presenting opportunities for disruption in the animal agriculture sector. ## Related on Trend Hunter - [Cultivated Quail Meats](https://www.trendhunter.com/trends/cultivated-quail.md) - [Lab-Grown Pet Food Meats](https://www.trendhunter.com/trends/wild-earth-1.md) - [Printed Cultivated Meat Steaks](https://www.trendhunter.com/trends/cultivated-steak.md) - [Cell-Cultured Pork Sausages](https://www.trendhunter.com/trends/meatable.md) - [Korean Cultivated Foods](https://www.trendhunter.com/trends/space-f.md) - [Lab-Grown Chicken Satays](https://www.trendhunter.com/trends/good-meat-1.md) - [Cell-Cultured Shrimp Products](https://www.trendhunter.com/trends/cellmeat.md) - [Cultivated Ice Age Meatballs](https://www.trendhunter.com/trends/mammoth-meatballs.md) - [Cultivated Cubed Steaks](https://www.trendhunter.com/trends/cultivated-cubed-steak.md)