# Pregnancy-Safe Sushi Kanetsu Sushi Was Developed by a Sushi Chef, Obstetrician & Gynecologist By Laura McQuarrie | Published 2022-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kanetsu-sushi References: [designtaxi](https://designtaxi.com/news/420782/In-Japan-There-s-Now-Sushi-That-s-Safe-For-Pregnant-Woman/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000001.000109541.html?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  Pregnant women are advised against eating sushi but thanks to Kanetsu Sushi, this beloved food no longer has to be off-limits to expectant mothers. This [sushi innovation](https://www.trendhunter.com/trends/kura-reserve) was developed by a sushi chef, an obstetrician and a gynecologist, and it gets its name from the word "Kanetsu," meaning "heated" in Japanese. Boxes of Kanetsu Sushi feature chef-selected [sashimi-grade fish](https://www.trendhunter.com/trends/norcod) from the market, which is then heated until the middle reaches an optimal 75°C (167°F) temperature for more than a minute to limit the chances of food poisoning. Following this, the sushi undergoes a quick freeze in a liquid-based freezer for the purposes of preventing bacterial growth and retaining the utmost freshness of the fish without causing the formation of excess ice crystals. This [pregnancy-safe sushi](https://www.trendhunter.com/trends/nutrizoe) is set to go on sale as of November for ¥6,900 ($46 USD) per box. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 76% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Pregnancy-safe Food Products:** Opportunity for developing and marketing pregnancy-safe versions of other popular foods. - **Collaborative Product Development:** Collaboration between experts from different fields to create innovative products. - **Temperature-sensitive Foods:** Development of technology for heating and freezing perishable foods to decrease chances of food poisoning. ### Who This Affects Most - **Food and Beverage:** Industry can leverage this innovation to expand their offerings to pregnant women. - **Healthcare:** Industry can consider partnering with other industries to create innovative health products. - **Technology:** Industry can contribute by developing technology that enables temperature control in perishable foods. ## Related on Trend Hunter - [Convenient Sushi Bakes](https://www.trendhunter.com/trends/sushi-bakes.md) - [Oven-Ready Sushi Snacks](https://www.trendhunter.com/trends/crushi.md) - [Plant-Based Sushi Rolls](https://www.trendhunter.com/trends/plant-based-sushi-rolls.md) - [Elevated Restaurant Sushi Experiences](https://www.trendhunter.com/trends/sushi-experience.md) - [At-Home Omakase Experiences](https://www.trendhunter.com/trends/noble-fresh-cart.md) - [Square Spicy Tuna Sushi](https://www.trendhunter.com/trends/pressed-spicy-tuna-roll.md) - [Plant-Powered Sushi Courses](https://www.trendhunter.com/trends/omakase-sushi-course.md) - [16-Course Sushi Experiences](https://www.trendhunter.com/trends/sushi-masu.md) - [Chef-Made Bento Boxes](https://www.trendhunter.com/trends/erewhon-1.md)