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# Female Athlete-Designed Shoes
Kane Footwear and Hilary Knight Launch the Kane x Knight Shoe

By Grace Mahas | Published 2022-07-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kane-x-knight-shoe
References: [kanefootwear](https://kanefootwear.com/?dd) & [kanefootwear](https://kanefootwear.com/products/hilary-knight)

[Kane](https://www.trendhunter.com/trends/yeti-boo) Footwear recently joined forces with Olympic athlete and hockey star Hilary [Knight](https://www.trendhunter.com/trends/sonoma-county-cabernet-sauvignon) to launch the Kane x Knight shoe. The colorway of the shoes pays homage to Knight's childhood with its Antique White and Blue hues and showcases how much she's overcome. The back hang loop features Knight’s mantra: “Dare to Be ____.”

As part of her mission to positively impact people's lives, Knight was delighted to partner with a brand that shares her passion. Together, Kane and KNigth aim to help athletes overcome any challenge, ranging from physical recovery to mental challenges.

“Hockey is a great game,” Knight explained. “I wanted to break through ice ceilings in hockey so other young girls don’t have to, and so those girls will forever have a place to play the sport they love.”

Image Credit: Kane Footwear

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 36% | Activity: 53% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Athlete-designed Shoes:** Opportunity for other brands to partner with athletes to create unique and functional footwear with personal touches
- **Personalized Workout Gear:** Designers can collaborate with athletes to create sportswear with unique features tailored to their specific needs and preferences
- **Mental Health-focused Athlete Products:** New market for athletic products targeted towards overcoming mental challenges and promoting positive attitudes

### Where This Applies

- **Athletic Footwear:** Collaboration opportunities with athletes to create functional, unique footwear for specific sports and training regimens
- **Sportswear:** Potential for designers to create personalized clothing with features catered to different athletes' needs and preferences
- **Mental Health:** Potential to create new products or services aimed at promoting positive attitudes and mental health for athletes

## Related on Trend Hunter

- [Humorous Brand Ambassador Partnerships](https://www.trendhunter.com/trends/yeti-boo.md)
- [Recovery Slip-On Shoes](https://www.trendhunter.com/trends/kane-footwear-5.md)
- [Athlete-Approved Performance Shoes](https://www.trendhunter.com/trends/kai3-performance-shoe.md)
- [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md)
- [Women-Only Tennis Shoes](https://www.trendhunter.com/trends/the-intrigue.md)
- [Athlete-Approved Football Boot Designs](https://www.trendhunter.com/trends/football-boot.md)
- [Aspirational Athlete Partnerships](https://www.trendhunter.com/trends/adidas-canada.md)
- [Weatherproof Recovery Shoes](https://www.trendhunter.com/trends/kane-revive-ac.md)
- [Women-Specific Soccer Cleats](https://www.trendhunter.com/trends/ida-sports.md)
