# Vitiligo-Covering Makeup Collections Kandor Cosmetics Provides Full-Coverage Foundations By Mishal Omar | Published 2017-04-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kandor-cosmetics References: [kandorcosmetics](http://www.kandorcosmetics.com/) Kandor Cosmetics is a beauty brand that was founded by Keira Walcott, who has spent years learning how to effectively cover up her vitiligo and wanted to create a company that helps others do the same. Vitiligo is a skin condition that occurs that involves individuals losing pigment in parts of their skin, resulting in white patches that tend to spread over time. After dealing with insecurities because of her condition, Keira Walcott decided to offer others the chance to cover up their skin patches if they too feel insecure about them. She created Kandor Cosmetics, which offers [full-coverage foundation](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation), [concealer](https://www.trendhunter.com/trends/storied-beauty) and [mineral powder](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty) to help others with vitiligo. While vitiligo is not a condition that people should be ashamed of, having the option to cover it up could help individuals feel more confident in their own skin. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Full-coverage Makeup:** Creating makeup products specifically designed to provide full coverage for skin conditions like vitiligo. - **Inclusive Beauty:** Developing beauty brands and products that cater to the diverse needs of consumers, including those with skin conditions. - **Empowering Confidence:** Empowering individuals with skin conditions to feel more confident and comfortable in their own skin through makeup solutions. ### Sectors Adopting This - **Beauty:** The beauty industry can tap into the growing demand for inclusive makeup products that cater to a wider range of skin conditions. - **Healthcare:** The healthcare industry can explore collaborations with makeup brands to provide comprehensive support for individuals with skin conditions. - **Technology:** Technological innovations in cosmetics can contribute to the development of more effective and long-lasting solutions for covering skin conditions. ## Related on Trend Hunter - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Skin-Caring Cosmetics](https://www.trendhunter.com/trends/versed-makeup.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Adaptive Complexion Balms](https://www.trendhunter.com/trends/skin-nova-complexion-balm.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Vitamin C-Powered Beauty Collections](https://www.trendhunter.com/trends/vitamin-c-collection.md) - [Makeup Foundation Coverage Technologies](https://www.trendhunter.com/trends/foundation-coverage.md) - [Lightweight Cushion Foundations](https://www.trendhunter.com/trends/lovb-lovb-cosmetics.md)