# Minimalist Basic Tee Lines KANCO by LIFUL is Both Stylish and Comfortable By Ell Smith | Published 2018-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kanco-by-liful References: [hypebae](https://hypebae.com/2018/1/kanco-by-liful-spring-summer-2018-collection) & [liful.net](http://www.liful.net/main/main.php) Fashion is often dominated by over-the-top looks and dramatic aesthetics, but KANCO by LIFUL is hoping to bring consumers back to basics, through releasing a [minimalist T-shirt line](https://www.trendhunter.com/trends/the-tshirt) that's chic and practical. The new Spring/Summer 2018 collection consists of only the essentials but ranges from sweat shirts to colorful baggy tees. A majority of the items arrive in [pastel hues](https://www.trendhunter.com/trends/heritage-core), offering consumers a little taste of spring to help make it through the drab winter months. The [oversized clothes are perfect for layering](https://www.trendhunter.com/trends/graphpaper-yoke), and help achieve a stylish yet comfortable aesthetic. The line consists of minimal branding, but features the brand's parrot logo subtly stamped onto each item. The entire line is available starting January 31st. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 19% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Minimalist Fashion:** Opportunity for disruptive innovation in the fashion industry by offering simple and practical clothing options. - **Pastel Color Palette:** Potential disruption in the fashion industry by introducing more pastel shades to add variety and vibrancy. - **Oversized Clothing:** Disruptive innovation opportunity in fashion by providing comfortable and stylish oversized clothes for layering. ### Industries Being Reshaped - **Fashion:** Opportunity for disruptive innovation in the fashion industry by redefining the mainstream notion of fashion. - **Clothing:** Disruptive innovation potential in the clothing industry by offering minimalist and practical clothing options. - **Retail:** Opportunity for disruptive innovation in the retail industry by introducing new lines that cater to consumers seeking minimalist and comfortable fashion. ## Related on Trend Hunter - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Minimal White T-Shirts](https://www.trendhunter.com/trends/john-pawson-1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md)