# Heat-Resistant Parfaits The Kanazawa Ice Burning Parfaits are Made with Non-Melting Ice Cream By Laura McQuarrie | Published 2018-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kanazawa-ice References: [foodandwine](http://www.foodandwine.com/news/non-melting-soft-serve-fire) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000005.000027109.html) Last year, Kanazawa Ice popsicles were released as innovative, refreshing treats that won't melt and have the ability to hold up in the heat—even after three hours in a 104-degree room, the frozen treat will impressively retain its shape. Now, the makers of Kanazawa Ice are introducing a soft serve cones and [burning ice cream parfaits](https://www.trendhunter.com/trends/splitinhalf-parfait). The latter offering shows off the amazing properties of the non-melting ice cream alongside sprinkles, a cookie and a biscuit stick. As the ice cream burns, it is said to take on the rich flavors of a [crème brulee](https://www.trendhunter.com/trends/extra-special-classic-crme-brle). The all-new soft serve cones and burning parfait desserts will be available from the Kanazawa Ice stores in Harajuku and Osaka, Japan. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Non-melting Ice Cream:** There's an opportunity to explore the development of more heat-resistant foods and products using non-melting technology. - **Burnt Ice Cream:** Innovation in the dessert industry can leverage the use of burnt ice cream as an alternative to the traditional crème brulee. - **Novelty Desserts:** There's a trend towards creating unique and Instagram-worthy desserts that are visually appealing and have a unique selling point. ### Who This Affects Most - **Food and Beverage:** Restaurants, cafes, and retailers can explore the use of non-melting ice cream technology to develop heat-resistant products, such as novelty ice cream treats and desserts. - **Tourism and Hospitality:** Hotels, resorts, and travel destinations can benefit from offering unique and visually appealing desserts, which can attract customers and increase brand loyalty. - **Consumer Goods:** Companies can leverage the trend towards novelty desserts to create new product lines and offerings for consumers seeking unique and interesting food experiences. ## Related on Trend Hunter - [Ice Cream Ramen Bowls](https://www.trendhunter.com/trends/ice-cream-volcano.md) - [Freeze-Dried Ice Cream Cubes](https://www.trendhunter.com/trends/frozen-cloud-by-panfruit.md) - [Freeze-Dried Ice Cream Sandwiches](https://www.trendhunter.com/trends/freeze-dried-ice-cream-sandwiches.md) - [Japanese-Inspired Ice Creams](https://www.trendhunter.com/trends/japanese-inspired-ice-cream.md) - [Indulgent Winter Ice Creams](https://www.trendhunter.com/trends/meiji-dear-milk-tokuno.md) - [Dipping-Friendly Ice Cream Pizzas](https://www.trendhunter.com/trends/ice-cream-fondue-pizza.md) - [Upside Down Ice Creams](https://www.trendhunter.com/trends/vice-versa.md) - [Shaved Ice Burgers](https://www.trendhunter.com/trends/ice-whopper.md) - [Rice-Based Ice Creams](https://www.trendhunter.com/trends/the-rice-creamery.md)