# Fattened-Up Models ‘Healthy' Magazine Photoshops Seven Pounds on Model Kamilla Wladyka By Tiana Reid | Published 2010-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kamilla-wladyka References: [dailymail](http://www.dailymail.co.uk/femail/article-1278795/Skinny-health-magazine-cover-model-Kamilla-Wladyka-airbrushed-make-look-fatter.html) & [healthy-magazine](http://www.healthy-magazine.co.uk/) Kamilla Wladyka appeared a little more plump than usual in a cover story for Britain’s ‘Healthy’ magazine. As consumers of media, most of us are used to [Photoshopped models](https://www.trendhunter.com/trends/skinny-mobile) and celebrities, but it’s usually to trim women down, not the other way around. ‘Healthy,’ published by the health food company [Holland & Barrett](https://www.trendhunter.com/trends/ocado-weight-management-aisle) apparently promotes “health and well-being.” So why was Kamilla Wladyka hired in the first place? Jane Druker, editor of ‘Healthy,’ claims that Wladyka lost weight in the week time period between the casting and the shoot. It’s time the industry started using [healthier-looking models](https://www.trendhunter.com/trends/doves-super-bowl-ad) instead of promoting a false image of the models’ body types. Image Credit: Additional [The Fashion Spot](http://forums.thefashionspot.com/f52/kamilla-wladyka-83424.html). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 99% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Body Positive Representation:** Opportunities for brands to embrace and promote body-positive representation in media by using models of diverse body types. - **Authenticity in Advertising:** The growing demand for authentic and unfiltered advertising that showcases real people and avoids excessive photo editing. - **Wellness and Health Awareness:** Increasing awareness and focus on physical and mental well-being, prompting brands to align their messaging with healthy lifestyles. ### Industries Being Reshaped - **Fashion and Beauty:** Disruptive innovation opportunities for fashion and beauty brands to feature models of diverse body types and promote realistic beauty standards. - **Advertising and Marketing:** Opportunities for advertising and marketing agencies to emphasize authenticity and steer away from excessive photo editing in campaigns. - **Health and Wellness:** Increasing opportunities for health and wellness brands to align their messaging with the growing awareness of physical and mental well-being. ## Related on Trend Hunter - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Destigmatized Weight Health Campaigns](https://www.trendhunter.com/trends/modern-weight-management.md) - [Inclusive AI Trainings](https://www.trendhunter.com/trends/asics-ai.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Body-Inclusive Reality TV Ads](https://www.trendhunter.com/trends/roses-for-every-body.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md)