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# Hazy Dreamlike Editorials
The Ones 2 Watch 'In Dreams' Series is Lensed by Kamil Kiewel

By Jana Pijak | Published 2020-11-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kamil-kiewel
References: [theones2watch](https://theones2watch.com/editorial/men/34826/) & [instagram](https://www.instagram.com/kiewelkamil)

The Ones 2 Watch 'In Dreams' editorial spotlights [muted, tailored menswear](https://www.trendhunter.com/trends/kody-phillips) and dreamlike imagery that is lensed by photographer Kamil Kiewel. Kiewel also styles the image series alongside model Mariusz Kuzmicz, opting for beige tailored suiting, an oversized teddy fur coat, a classic black blazer and the iconic white cotton tank. The wardrobe picks are paired with simple leather accessories and the model's metal piercings.

Collaborating with analog film developer Filip Karpinski and The Ones 2 Watch editor Rosie Daly, Kamil Kiewel brings this editorial's [dreamlike theme](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) to life by juxtaposing [fashion photography](https://www.trendhunter.com/trends/alessandro-micheles) with striking landscape, sea and sky imagery. The theme is also elevated with hazy exposures and blur effects -- captured on location at MLEKO Poznan with the help of Urszula Kaczmarek.

Image Credit: [Kamil Kiewel](https://www.instagram.com/kiewelkamil/)

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 75% | Activity: 59% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Muted Tailored Menswear:** Disruptive innovation opportunity in creating sustainable and eco-friendly menswear using muted color palettes and tailored designs.
- **Dreamlike Imagery:** Disruptive innovation opportunity in developing immersive virtual reality experiences that recreate dreamlike environments for users.
- **Analog Film Photography:** Disruptive innovation opportunity in revitalizing the analog film industry through the development of innovative film cameras and printing techniques.

### Industries Being Reshaped

- **Fashion Photography:** Disruptive innovation opportunity in incorporating advanced digital editing techniques in fashion photography to create surreal and captivating imagery.
- **Sustainable Fashion:** Disruptive innovation opportunity in the fashion industry to create sustainable and ethical clothing, focusing on tailored menswear.
- **Virtual Reality:** Disruptive innovation opportunity in the virtual reality industry to develop immersive platforms that simulate dreamlike environments for users.

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