# Colorful Avant-Garde Swimwear Kamari Swimwear Was Crafted to Move with a Woman's Body By Grace Mahas | Published 2022-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kamari References: [kamari](https://kamari.com/en-ca) & [instagram](https://www.instagram.com/madisonmartina/) Kamari is dedicated to helping women feel confident and at ease in their own bodies. The versatility and vibrancy these pieces bring to a woman's wardrobe make them indispensable for sunbathing, socializing, or jet-setting to events. Moreover, regardless of the occasion or vacation, Kamari [bathing suits](https://www.trendhunter.com/trends/bathing-belle) are designed to fit and move with a woman's body perfectly. Kamari was launched by Madison Martina, a Flordia native who spent much of her youth in swimwear. She found there was a gap in the market for swimwear that is both comfortable and fashionable, and thus launched Kamari. The brand's first collection features bikinis in both [playful prints and solid colors](https://www.trendhunter.com/trends/country-club). Consumers can shop the entire collection online. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 90% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Body-positive Swimwear:** The trend of creating inclusive swimwear for women of all shapes and sizes, with a focus on confidence and comfort. - **Customizable Swimwear:** The trend of providing options for mixing and matching bikini tops and bottoms, allowing consumers to create their own unique looks. - **Sustainable Swimwear:** The trend of using eco-friendly materials and production methods to reduce the environmental impact of swimwear manufacturing. ### Who This Affects Most - **Fashion:** The fashion industry can take note and create more lines of swimwear that cater to women's diverse needs. - **E-commerce:** Launch of more online platforms showcasing swimwear that help women feel confident and comfortable. - **Sustainability:** Manufacturers can innovate and create sustainable materials making swimwear production ecofriendly in a big way. ## Related on Trend Hunter - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Vintage-Inspired Statement Swimwear](https://www.trendhunter.com/trends/tyler-mcgillivary-3.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md)