# Phallic Ice Cream Ads 'Kama Sutra Excite' Advertises New Flavored Dotted Condoms By Shelby Lee Walsh | Published 2010-10-12 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/kama-sutra-excite References: [adsoftheworld](http://adsoftheworld.com/media/print/kama_sutra_condoms_strawberry) & [1pointsize](http://www.1pointsize.com/) 'Kama Sutra Excite!' has a new ad campaign that will have you licking your lips (and perhaps other things as well). Their latest print advertisements feature [suggestive ice cream cones](https://www.trendhunter.com/trends/valentines-day-chocolates-1) in various flavors to promote their new [chocolate, vanilla and strawberry-flavored](https://www.trendhunter.com/trends/hagendazs-stickbars) [dotted condoms](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms). Thanks to advertising agency 1pointsize in India and the help of Executive Creative Director Sharad Haksar, these Kama Sutra Excite! ads show that covering your banana split is not only safe, it can be fun and playful too. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Creative Advertising:** There is a trend of using creative and suggestive advertising to grab consumers' attention. - **Unconventional Marketing:** Unconventional marketing strategies are being utilized to promote products in unique and attention-grabbing ways. - **Sexual Wellness Promotion:** There is an increasing trend in promoting sexual wellness and safe practices through innovative marketing campaigns. ### Where This Applies - **Advertising:** The advertising industry can capitalize on creative and unconventional approaches to promote products and grab consumers' attention. - **Contraceptives:** The contraceptives industry can explore disruptive marketing strategies to create awareness and promote safe sexual practices. - **Food & Beverage:** The food and beverage industry can leverage unconventional advertising methods to generate buzz and engage consumers in a playful and memorable way. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md) - [Humorous Indian-Flavored Ice Creams](https://www.trendhunter.com/trends/indianflavored-ice-creams.md) - [Mood-Themed Frozen Treats](https://www.trendhunter.com/trends/magnum-1.md) - [Candy-Themed Frozen Cone Treats](https://www.trendhunter.com/trends/new-klondike-cones.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md)