# Nitrogen Capped THC Beverages Singer Miguel Launches Multisensory CBD Drink Kalvara in California By Niko Pajkovic | Published 2022-01-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/kalvara References: [businesswire](https://www.businesswire.com/news/home/20211019005451/en/Grammy-Award-Winning-Artist-Miguel-Launches-Cannabis-Beverage-With-Unique-Tech-in-California) & [kalvara](https://www.kalvara.com/) Grammy award-winning singer Miguel has announced the launch of Kalvara, a new [cannabis beverage](https://www.trendhunter.com/trends/hempderived-thc-beverage) featuring in-the-cap infusion technology and sonic emulsification. The one-of-a-kind beverage comes with the brand's patented Vessl™ closure, which the company describes as a "nitrogen-powered cannabis liquid delivery device." Because of this, Kalavara is able to provide drinkers with a precise dose of [fast-acting cannabinoids](https://www.trendhunter.com/trends/delta9thc-beverages) without the need to measure, shake, or mix. Moreover, the new technology makes drinking the beverage a unique multisensory experience. First, users twist the cap, listen to the release of the pressurized nitrogen, and watch as colorized THC liquid fills the bottle. Then, of course, they taste the natural flavoring and enjoy the rapid onset of the effects of the bottle's [perfectly dosed THC](https://www.trendhunter.com/trends/extra-infuzed-10mg-seltzers). Image Credit: Kalvara ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 67% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **In-the-cap Infusion Technology:** Cannabis and beverage companies can explore in-the-cap infusion technology to provide a precise and unique consumption experience to consumers. - **Multisensory Cannabis Beverages:** Creating multisensory cannabis beverages with innovative delivery systems and natural flavorings can become a disruptive trend in the cannabis market. - **Nitrogen-powered Liquid Delivery Devices:** Developing nitrogen-powered liquid delivery devices can become a significant technological trend in the cannabis industry, providing more precise dosing and unique experiences to consumers. ### Who This Affects Most - **Cannabis Beverages:** Cannabis beverage companies can leverage in-the-cap infusion technology and natural flavorings to create unique and potent products that appeal to consumers. - **Beverage Technology:** Beverage technology companies can invest in and develop nitrogen-powered liquid delivery devices to cater to the growing cannabis market and provide more precise and reliable ways of consuming cannabis. - **Music and Cannabis:** The intersection between music and cannabis can be an untapped market for companies to explore, creating unique products and experiences that cater to this niche audience. ## Related on Trend Hunter - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md) - [Functional Fruity Cannabis Beverages](https://www.trendhunter.com/trends/kelia.md) - [Low-Calorie THC Shots](https://www.trendhunter.com/trends/lowcalorie-cannabis-beverage.md) - [Elevated THC Drinkables](https://www.trendhunter.com/trends/mariona.md) - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/watercolors.md) - [Rapid-Release Cannabis Beverages](https://www.trendhunter.com/trends/super-fog-burzt.md) - [Push-Cap CBD Beverages](https://www.trendhunter.com/trends/karma-culture.md) - [Pocket-Sized Cannabis Beverages](https://www.trendhunter.com/trends/drink-loud.md) - [Spicy Canned Cannabis Cocktails](https://www.trendhunter.com/trends/blaze-mota-motalada.md)