# Vibrant Wine Alternatives Kally Crafts Non-Alcoholic Drinks with Fruit, Botanicals & Verjus By Laura McQuarrie | Published 2023-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kally References: [yahoo](https://www.yahoo.com/lifestyle/sober-october-spotlight-kally-184129546.html) & [drinkkally](https://drinkkally.com/products/rose-sparkler)  [Kally's](https://www.trendhunter.com/trends/kally-wines) vibrant collection of [non-alcoholic drinks](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo) are made complex and sophisticated thanks to the use of fruit, botanicals and verjus, a pressed juice made from unripened grapes. Non-alcoholic drinking culture is bolstering the revival of verjus, as it offers a refreshing and complex alternative to alcoholic beverages. Verjus not only aligns with the growing mindful drinking movement but also celebrates a long-overlooked and upcycled ingredient. In Kally's four-bottle Curiosity [Collection](https://www.trendhunter.com/trends/the-king-kylie-collection), there's the herbaceous Orchard Sage, rich and earthy Berry Fennel, the Golden Sparkler and the Rosé Sparkler, a dry and sophisticated sipper with notes of strawberry and hibiscus. Kally's verjus is made from young, tart chardonnay grapes to provide just the right amount of bite. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 24% | Activity: 25% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Revival of Verjus:** The revival of verjus offers a refreshing and complex alternative to alcoholic beverages, aligning with the growing mindful drinking movement. - **Non-alcoholic Drinking Culture:** Non-alcoholic drinking culture is bolstering the revival of verjus, as it celebrates a long-overlooked and upcycled ingredient. - **Sophisticated Non-alcoholic Drinks:** Kally's collection of non-alcoholic drinks made with verjus, fruit, and botanicals offer a complex and sophisticated drinking experience. ### Sectors Adopting This - **Beverage Manufacturing:** The beverage manufacturing industry can explore the production of verjus-based non-alcoholic drinks to cater to the growing demand for sophisticated alternatives to alcohol. - **Hospitality:** The hospitality industry can incorporate Kally's vibrant non-alcoholic drinks into their offerings to cater to the increasing demand for sophisticated alcohol-free options. - **Upcycled Ingredients:** The upcycled ingredients industry can capitalize on the revival of verjus as a unique ingredient to create new innovative products for various sectors. ## Related on Trend Hunter - [Upcycled Grape Drinks](https://www.trendhunter.com/trends/verjus.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Vibrant Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection.md) - [Botanically Brewed Canned Cocktails](https://www.trendhunter.com/trends/zero-proof-cocktails.md) - [Bubbly Wine Alternatives](https://www.trendhunter.com/trends/gold-crush.md) - [Non-Alcoholic Fermented Wines](https://www.trendhunter.com/trends/three-spirits.md)