# High-Fiber Rice Cake Snacks The Kallø Veggie Cakes Come in Two New Flavors By Michael Hemsworth | Published 2021-05-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kall-veggie-cakes References: [foodbev](https://www.foodbev.com/news/ecotone-adds-new-flavours-to-kallo-veggie-cakes-line/) & [ecotone.bio](https://www.ecotone.bio) These new [Kallø](https://www.trendhunter.com/trends/kall-veggie-cakes-sea-salt-cider-vinegar) Veggie Cakes are being launched by [Ecotone UK](https://www.trendhunter.com/trends/thai-curry-veggie-cakes) to provide consumers with a beneficial snack option that doesn't skimp when it comes to rich flavor. The snack cakes come in Caramlised Onion Chutney and Tomato Salsa, Lime & Coriander flavors, which each come in 122-gram packs that contain 13 jumbo-sized cakes each. The products are positioned as being perfect for a [savory snack](https://www.trendhunter.com/trends/harvest-snaps-flavors) or even topped with your favorite ingredients for a different kind of lunch. Kallø Marketing Controller at Ecotone UK Hayley Murgett spoke on the new Kallø Veggie Cakes saying, "Kallø is a pioneer of innovative snacks. Last year was the first time we had taken the rice out of rice cakes to create a completely unique and innovative concept. The launch was well received and Veggie Cakes are one of the strongest performers in our product range. Introducing grown-up flavour profiles such as Tomato Salsa, Lime & Coriander and Caramelised Onion Chutney was a natural next step as we branch out to appeal to those savoury moments and offer a versatile snack that tastes just as good plain as it does topped.” ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 62% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **High-fiber Snacks:** The Kallø Veggie Cakes provide a beneficial snack option with rich flavor that appeals to health-conscious consumers. - **Adult Flavor Profiles:** Kallø introduces grown-up flavor profiles like tomato salsa, lime & coriander, and caramelized onion chutney for a sophisticated snack experience that taps into the adult snacking market. - **Versatile Snacking:** Kallø Veggie Cakes offer a versatile snacking option that can be enjoyed plain or topped with favorite ingredients, making it a convenient and customizable snacking solution. ### Where This Applies - **Food and Beverage:** The development of high-fiber, flavorful, and versatile snacks presents an opportunity for food and beverage companies to expand their product portfolio and cater to health-conscious consumers. - **Health and Wellness:** The popularity of high-fiber and savory snacks among health-conscious consumers creates opportunities for the health and wellness industry to offer more nutritionally beneficial and flavorful snacking options. - **Consumer Goods:** The introduction of innovative and sophisticated snacking options presents an opportunity for consumer goods companies to tap into the adult snacking market and offer customizable and convenient snacking solutions. ## Related on Trend Hunter - [Crispy Plant-Based Snack Cakes](https://www.trendhunter.com/trends/kall-veggie-cakes-sea-salt-cider-vinegar.md) - [Crispy Curry-Flavored Snack Cakes](https://www.trendhunter.com/trends/thai-curry-veggie-cakes.md) - [Sweet Heat Snack Cakes](https://www.trendhunter.com/trends/kall-sweet-chilli-veggie-cakes.md) - [Mini Veggie Cakes](https://www.trendhunter.com/trends/mini-veggie-cakes.md) - [Spiced Breakfast Snack Cakes](https://www.trendhunter.com/trends/apple-and-cinnamon-puffed-oat-cakes.md) - [Fiber-Rich Puffed Oat Snacks](https://www.trendhunter.com/trends/puffed-oat-cakes.md) - [Crispy Protein-Packed Snack Cakes](https://www.trendhunter.com/trends/profusion-protein-cakes.md) - [Free-From Cracker Thins](https://www.trendhunter.com/trends/free-from-cracker.md) - [Clean-Label Vegetable Dips](https://www.trendhunter.com/trends/veggie-dip.md)