# Faux Alcohol Packaging Kalimulin Ilya Designs Beer Labels for Unlikely Companies By Matt Ho | Published 2011-06-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/kalimulin-ilya References: [designyoutrust](http://designyoutrust.com/2011/06/21/fake-beverage-packages-pedo-beer/) & [revision.ru](http://www.revision.ru/a/Booch/) I never thought I'd see a sports brand branch into the beer market, and yet, Kalimulin Ilya has given me that vision with his hilarious [alcohol label designs](https://www.trendhunter.com/trends/core-legends). Of course, what you see before you is fake, so don't expect [Adidas](https://www.trendhunter.com/trends/adidas-originals-by-jennie) to come out with their own booze any time soon. The talented Kalimulin Ilya has transformed well-known companies and figures outside the alcohol industry into beer labels. You obviously can't purchase these, but that doesn't mean you can't make your own and paste it onto an existing bottle. Ilya has provided free downloadable templates so that you can have your very own [customized beer](https://www.trendhunter.com/trends/le-fizz-by-ghia) that will have a couple friends scratching their heads over. So print them out and shock some people with a tasty Pedo Bear brew. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 72% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Brand Expansion:** Opportunity for brands to branch into new markets and industries. - **Customized Consumer Products:** Growing demand for personalized and unique consumer goods. - **Disruptive Packaging Design:** Innovative label designs that challenge traditional packaging norms. ### Sectors Adopting This - **Sports and Apparel:** Exploration of product extensions into beverage industry for sportswear brands. - **Alcohol and Beverage:** Customization and creative label designs in the alcohol industry to cater to diverse consumer tastes. - **Print and Packaging:** Opportunity for innovative and interactive label templates in the print and packaging industry. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md)