# Psychedelic Eyewear Editorials PAWAKA's SS18 Capsule is Presented with Kaleidoscopic Images By Kalin Ned | Published 2018-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kaleidoscopic-images References: [highsnobiety](https://www.highsnobiety.com/p/pawaka-sunglasses-ss18/#slide-10) & [pawaka](https://www.pawaka.com/sun/) Eyewear brand PAWAKA debuted its Spring/Summer 2018 collection in a series of psychedelic, kaleidoscopic images. The photoshoot is conducted "in the hyperreal landscape of Ibiza" and it actively blends the understanding of human and otherworldly forms. PAWAKA's collection of [summer-ready sunglasses](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival) are made in Italy and boast a curious [futuristic silhouette](https://www.trendhunter.com/trends/upside-down-sunglasses) that has recently seen a surge in popularity. Paired with luminous, reflective and metallic clothing, the PAWAKA's eyewear styles contribute to the overall mysticism of the promotional kaleidoscopic images. The Spring/Summer 2018 editorial is heavily influenced by the psychedelic movement and has strong stylistic ties to the science fiction universe. The awe-inspiring cinematic photography of PAWAKA's eyewear "doubles up as a teaser for a short film to be released at the end of the month." Photo Credits: [Viktor Sloth](http://www.duende.works/) ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 72% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Psychedelic Eyewear:** Opportunity to create eyewear with bold, psychedelic designs that stand out in the market. - **Futuristic Silhouette:** Potential for eyewear brands to explore futuristic designs with unique shapes and materials. - **Cinematic Photography:** Opportunity to incorporate cinematic photography in promotional materials to create a captivating visual narrative. ### Where This Applies - **Eyewear:** Eyewear manufacturers can capitalize on the growing demand for bold and unique designs. - **Fashion:** Fashion brands can incorporate futuristic elements in their designs to attract trend-conscious consumers. - **Film and Media:** Opportunity for film and media companies to collaborate with eyewear brands to create visually stunning promotional materials. ## Related on Trend Hunter - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Whimsical Premium Eyewear Collections](https://www.trendhunter.com/trends/2024-collection.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Iconic Eyewear Design Revivals](https://www.trendhunter.com/trends/hookipa-ultra.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md)