# Iris-Inspired Coffee Sets illycaffè Features Coffee Mugs with Kaleidoscopic Effects by Marc Quinn By Kalin Ned | Published 2018-11-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/kaleidoscopic-effect References: [juxtapoz](https://www.juxtapoz.com/news/product/marc-quinn-designs-a-new-line-iris-inspired-coffee-mugs-with-illy/) & [illy](https://www.illy.com/en-us/shop/accessories/illy-art-collection/illy-art-collection-marc-quinn-set-of-2-cappuccino-cups/22459.html?cgid=57555) Marc Quinn's new line of iris-inspired coffee mugs definitely capitalizes on the [striking aesthetic](https://www.trendhunter.com/trends/costa-coffee-spring-merchandise) of the kaleidoscopic effect. Drawing inspiration from his painting portfolio — more specifically his 'Iris' series which is a collection of circular canvas paintings that depict the intricate composition of the human eye, the London-based artist produces coffee mugs for illycaffè. The result is truly striking. While the underplate boasts a detailed image of a pupil, the coffee cup itself is strongly reflective, creating the opportunity for a dynamic visual exchange between the components that make up the set. The kaleidoscopic effect adds a degree of proven precision. The coffee mug collection for illycaffè definitely brings an emotional resonance with it. It is a worthy manifestation of the concepts that Marc Quinn explores in his work — "the human body and its relationship with nature." ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Kaleidoscopic Coffee Mugs:** Disruptive Innovation Opportunity: Explore the use of different reflective materials to create dynamic visual effects on coffee mugs. - **Iris-inspired Design:** Disruptive Innovation Opportunity: Apply the intricate composition and vibrant colors of the human eye to various product designs. - **Emotional Resonance in Product Design:** Disruptive Innovation Opportunity: Incorporate concepts related to the human body and its relationship with nature into product designs to evoke emotional connections with consumers. ### Who This Affects Most - **Coffeeware Manufacturing:** Disruptive Innovation Opportunity: Incorporate kaleidoscopic effects into coffeeware designs to create visually appealing products. - **Art and Design:** Disruptive Innovation Opportunity: Collaborate with artists to bring their unique aesthetic and conceptual ideas into various industries, such as home decor. - **Giftware Retail:** Disruptive Innovation Opportunity: Introduce iris-inspired design products into the giftware retail industry to offer customers unique and visually captivating gift options. ## Related on Trend Hunter - [Surrealist-Inspired Tea Pots](https://www.trendhunter.com/trends/tea-for-two-collection.md) - [Playful Coffee-Inspired Sculptures](https://www.trendhunter.com/trends/andrew-rae.md) - [Uniquely Shaped Drinkware](https://www.trendhunter.com/trends/heart-doublewall-latte-mugs.md) - [Limited-Edition Cup Capsules](https://www.trendhunter.com/trends/shade-akanbi.md) - [Landmark-Inspired Glass Mugs](https://www.trendhunter.com/trends/starbucks-mount-fuji-glass-mug.md) - [Collaborative Coffee-Celebrating Lines](https://www.trendhunter.com/trends/finnish-coffee.md) - [Bell-Shaped Coffee Mugs](https://www.trendhunter.com/trends/mario-mug.md) - [Captivating Tonal Drinking Glassware](https://www.trendhunter.com/trends/podio-cup.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md)