# Kaleidoscope Print Ads Visual Splendor From Mixto Concrete and Renault By Elsa Blaine | Published 2008-07-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/kaleidoscope-print-ads-mixto-concrete-and-renault References: [advertolog](http://www.advertolog.com/paedia/prints/2008/06/30/202783/) It seems there's a trend happening in Central and South American advertising. Both Cementos Progreso, Guatemala's main cement company and [Renault](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault) of Brazil are using a kaleidoscope effect in their latest print ads. For the company's pre-mixed concrete Mixto, Cementos Progresso has taken images of what appears may be past projects and created three beautiful kaleidoscope images. The ad agency responsible is [BBDO Guatemala](https://www.trendhunter.com/trends/couch-counseling). Renault, shown after the Megane Cabriolet image, has used their tag-line' “Look up More Often” as the inspiration for gorgeous kaleidoscopic images of ceilings. Neogama/[BBH](https://www.trendhunter.com/trends/devoured-campaign) or San Paulo, Brazil was the ad agency for Renault. Whether a trend or not, the ads from both, could qualify as art and would be stunning on a massive 48' billboard. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 64% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Kaleidoscope Advertising:** Using kaleidoscope effects in print ads creates visually stunning and attention-grabbing content. - **Artistic Brand Messaging:** Transforming advertising into art can enhance brand messaging and captivate audiences. - **Creative Visual Techniques:** Exploring unique visual techniques like kaleidoscope imagery can bring a fresh and innovative approach to advertising. ### Industries Being Reshaped - **Advertising & Marketing:** The advertising industry can embrace kaleidoscope effects to create more engaging and memorable campaigns. - **Construction & Building Materials:** The construction industry can leverage kaleidoscope imagery to showcase past projects in a visually appealing way. - **Automotive:** The automotive industry can adopt creative visual techniques, such as kaleidoscope effects, to promote their vehicles and brand message. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Reflective Kaleidoscope-Inspired Puzzles](https://www.trendhunter.com/trends/kalegoidoscope.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md)