# Kale Potato Chips Simply 7 Makes a Kale Snack That Looks Like a Potato Chip By Laura McQuarrie | Published 2016-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kale-snack References: [simply7snacks](http://www.simply7snacks.com/kale-chips-sea-salt/) & [vegnews](http://vegnews.com/articles/page.do?pageId=7590&catId=9) With many consumers partaking in superfood snacking, kale snacks have become extremely popular. [Kale](https://www.trendhunter.com/trends/sfoglini) chips typically consist of coating the leafy green in fun snack flavors, but [Simply 7](https://www.trendhunter.com/trends/simply-roasted1) decided to take an entirely new approach to the way it produces its snacks. Simply 7's Kale Chips come in flavors like [Dill Pickle](https://www.trendhunter.com/trends/boulder-canyon-wavy-grillos-classic-dill-pickle), Sea Salt and Lemon & Olive Oil that are made by combining this superfood green with potato starch. This formula creates a more traditional chip snack, while also delivering a boost of nutrition—these kale chips provide 80% of one's required daily Vitamin K dose. These green-tinged kale chips are are ideal for consumers who want the comforting crunch of a familiar snack food, without losing out on flavor or health benefits. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Superfood Snacking:** The rise of kale chips suggests an opportunity for other superfoods to be incorporated into snack products. - **Hybrid Snacking:** Combining two seemingly different ingredients, such as kale and potato, can create innovative snack products that cater to both taste and nutrition. - **Functional Snacking:** Snack products that provide health benefits, such as Simply 7's Kale Chips delivering 80% of one's required daily Vitamin K, can appeal to consumers seeking healthier snacking options. ### Where This Applies - **Snack Foods:** Snack companies can capitalize on the popularity of superfoods and healthy snacking trends by incorporating new and unique ingredients, flavors, and formulations. - **Health Foods:** Food companies that specialize in health foods and products can expand their offerings by innovating in the snack category, particularly with functional snack products like kale chips. - **Convenience Foods:** Convenience store chains and brands that offer grab-and-go snack options can tap into the growing demand for healthier and more unique snacking choices by adding hybrid and functional snack products, like Simply 7's Kale Chips, to their inventories. ## Related on Trend Hunter - [Brussels Sprout Chips](https://www.trendhunter.com/trends/brussels-sprout-snack.md) - [Nutrient-Rich Vegetable Chips](https://www.trendhunter.com/trends/root-foods-vegetable-chips.md) - [Savory Lower-Fat Potato Chips](https://www.trendhunter.com/trends/simply-roasted-sour-cream-chive.md) - [Dressing-Inspired Potato Chips](https://www.trendhunter.com/trends/ranch-potato-chips.md) - [Budget-Friendly Conscious Chips](https://www.trendhunter.com/trends/sprouts-avocado-oil-potato-chips.md) - [Well-Seasoned Seaweed Snacks](https://www.trendhunter.com/trends/kelpie-chips.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Crispy Clean-Label Potato Chips](https://www.trendhunter.com/trends/christies-chips.md) - [Crispy Tomato-Based Snacks](https://www.trendhunter.com/trends/tomato-chips.md)