# Crunchy Cake-Inspired Cookies The Tastykake Kake Chips Come in Two Distinct Flavor Options By Michael Hemsworth | Published 2017-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kake-chips References: [chewboom](http://www.chewboom.com/2017/09/26/tastykake-introduces-new-kake-chips-two-flavors/) Crispy snacks have quickly become immensely popular amongst consumers who are looking for a satisfying treat as evident with the new Tastykake Kake Chips. The chip cookies are crafted with a distinctly [crispy texture](https://www.trendhunter.com/trends/sweet-crispy-biscuits) that makes them something of a hybrid between traditional potato chips and prepackaged cookies. The cookie chips come in two flavor options including [Birthday Kake](https://www.trendhunter.com/trends/birthday-cake-cookie) and Salted Caramel with the former packed with colorful sprinkles and the latter both sweet and salty. The Tastykake Kake Chips are crafted with a focus on consumer preferences for more natural food ingredients by being free from trans fat, artificial flavoring and preservatives. The cookie chips are packaged in bags to make them ideal for grab-and-go snacking. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Crispy Snacks:** Opportunity to develop innovative snack products with a satisfying crispy texture. - **Hybrid Foods:** Potential for creating unique food combinations that blend the characteristics of different types of snacks. - **Natural Ingredients:** Disruptive innovation opportunity to cater to consumer preferences for healthier and more natural food options. ### Who This Affects Most - **Snack Food Industry:** Chance to explore new product offerings in the snack food industry with a focus on unique textures and flavors. - **Food Packaging Industry:** Opportunity to develop innovative packaging solutions for grab-and-go snacking products. - **Health Food Industry:** Potential for creating healthier snack alternatives by using natural ingredients and avoiding artificial additives. ## Related on Trend Hunter - [Inaugural Soft-Baked Cookie Snacks](https://www.trendhunter.com/trends/tates-soft-baked-cookies.md) - [Topping-Covered Chocolate Cookies](https://www.trendhunter.com/trends/tates-bake-shop.md) - [Collaboration Snack Chip Cookies](https://www.trendhunter.com/trends/pringlicious-cookie.md) - [Crispy Salted Caramel Cookies](https://www.trendhunter.com/trends/salted-caramel-chocolate-chip-cookies.md) - [Soft-Baked Birthday Cake Cookies](https://www.trendhunter.com/trends/charleston-birthday-cake-cookies.md) - [Birthday Cake-Flavored Cookies](https://www.trendhunter.com/trends/birthday-cake-1.md) - [Hybrid Brownie Cookie Treats](https://www.trendhunter.com/trends/brownie-cookies.md) - [Textural Cookie Sandwiches](https://www.trendhunter.com/trends/chip-city-cookies-thins-thinwiches.md) - [Crunchy Candy Bar Cookies](https://www.trendhunter.com/trends/keebler-chips-deluxe-crunch.md)