# Supermodel Spawn Campaigns Cindy Crawford's Daughter Kaia Gerber in Young Versace Ads By Katherinev123 | Published 2012-01-19 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/kaia-gerber References: [racked](http://racked.com/archives/2012/01/18/cindy-crawfords-tenyearold-daughter-is-in-a-young-versace-ad.php) & [hollywoodlife](http://www.hollywoodlife.com/2012/01/18/kaia-gerber-young-versace-campaign-cindy-crawford-daughter/) If you don't already know who Kaia Gerber is, she's the 10-year-old star of the new Young [Versace](https://www.trendhunter.com/trends/claudia-schiffer-barbie) ad that has gotten people talking. They're talking because this isn't just any beautiful pre-teen -- this is the daughter of supermodel Cindy Crawford. Kaia Gerber, whose natural elegance and grace (she *is* [Cindy Crawford's child](https://www.trendhunter.com/trends/jacquemus-brand-ambassador), after all) belies her age, was chosen to be the first face of the Young Versace line, a collection of [designer garb targeted at kids](https://www.trendhunter.com/trends/zoo-york) between the ages of 0 and 12. As HollywoodLife points out, Gerber being the new face of the campaign doesn't come as much of a shock since Cindy Crawford herself was one of Gianni Versace's muses. The Young Versace ad with Kaia Gerber was photographed by Mert Alas and Marcus Piggot, and it features a cute and edgy outfit that is undeniably Versace: a leather jacket, chic gladiator sandals and a black skirt with Versace's signature geometric pattern. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 44% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Child Celebrity Endorsements:** Brands will increasingly use children of famous celebrities to endorse their products as a way to generate buzz and drive sales. - **Designer Clothing for Children:** Designer fashion brands will create more clothing lines specifically for children in order to tap into the lucrative children's fashion market. - **Social Media Influencer Children:** Children of famous celebrities will increasingly become social media influencers, leveraging their parent's fame to build their own personal brands and lucrative partnerships. ### Where This Applies - **Fashion:** Fashion brands will continue to explore new markets and product lines, such as children's fashion, to capture new customers and generate revenue. - **Advertising:** Brands will increasingly turn to unconventional and attention-grabbing advertising approaches, particularly through celebrity endorsements and highly visible brand ambassadors. - **Social Media:** As social media continues to grow and influence consumer behavior, brands will need to adapt their marketing strategies to effectively reach and engage with younger audiences. ## Related on Trend Hunter - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [Influencer-Led Kids Clothing Collections](https://www.trendhunter.com/trends/gen-kids-clothing-brand.md) - [Literary Influencer Platforms](https://www.trendhunter.com/trends/library-science.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Fashion Legend Barbie Dolls](https://www.trendhunter.com/trends/claudia-schiffer-barbie.md) - [Streetwear Experimental Kids Capsules](https://www.trendhunter.com/trends/ksubi-kids.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md)