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# Versatile Hawaiian-Themed Shoes
OluKai's Kahu Lace Sneakers are Perfect for the Streets and Beach

By Madison Mackay | Published 2018-04-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kahu-lace
References: [gearpatrol](https://gearpatrol.com/2018/04/11/olukai-kahu-lace-new-sneaker/) & [olukai](https://www.olukai.ca/kahu-lace.html)

Hawaii-based brand OluKai created the new Kahu Lace sneakers, combining the brand's classic style and detailing with a new unbeatable comfort.

Made to be the perfect shoe for [adventure seekers and beachgoers](https://www.trendhunter.com/trends/hyperport-h2-sandal), the shoes have a dual-density footbed with a gel insert to stay comfortable all day. Using an all-weather, [non-marking outsole](https://www.trendhunter.com/trends/waterproofshoe), the shoes offer extra traction to stick on all wet surfaces. The back of the shoe features a unique drop-in heel, giving consumers the ability to wear them as a sneaker or [slip-on](https://www.trendhunter.com/trends/hoka-skyward).

Each part of OluKai's new Kahu Lace sneakers are removable and easily washed to ensure a long-lasting product, while still offering a modern style made to match with any summer outfit.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 48% | Activity: 55% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Dual-purpose Footwear:** Companies should focus on creating shoes that can serve multiple purposes, such as for adventure and leisure.
- **Removable/washable Shoe Parts:** There may be an untapped market for shoes made with removable and washable components, providing consumers with a longer-lasting and sustainable product.
- **All-weather and Non-marking Outsoles:** Improvements to shoe outsoles to make them more versatile for all weather and environment types could be an opportunity for companies to innovate in their footwear offerings.

### Where This Applies

- **Footwear:** Shoe companies should consider developing more versatile footwear options that can be used for various outdoor activities.
- **Outdoor Recreation:** Companies in the outdoor recreation industry could benefit from collaborating with shoe companies to create multipurpose footwear that cater to their consumers' needs.
- **Sustainability:** Developing shoes that are longer-lasting and more sustainable could pave the way for companies to tap into the growing sustainability market by offering eco-friendly products.

## Related on Trend Hunter

- [Weatherized Comfortable Cushioned Shoes](https://www.trendhunter.com/trends/kaha-low-2.md)
- [Plush Winter-Ready Cushioned Shoes](https://www.trendhunter.com/trends/kaha-2-frost-moc.md)
- [Technical Streetwear Sneakers](https://www.trendhunter.com/trends/hoka-kawana-2.md)
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- [Eco-Conscious Hybrid Sneaker Sandals](https://www.trendhunter.com/trends/hoka-hopara-2.md)
- [Hybrid Trail-Ready Loafers](https://www.trendhunter.com/trends/hoka-speed-loafer.md)
- [Low-Profile Lifestyle Sneakers](https://www.trendhunter.com/trends/sunset-sneaker.md)
- [Citrus-Hued Anti-Fashion Sneakers](https://www.trendhunter.com/trends/the-hoka-speed-loafer.md)