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# Organic Argan Oils
Kahina Giving Beauty Draws on Moroccan Women's Beauty Rituals

By Tiana Reid | Published 2013-01-13 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/kahina-giving-beauty
References: [pinterest](http://pinterest.com/givingbeauty/products-tips/) & [kahina-givingbeauty](http://kahina-givingbeauty.com/)

Katharine L'Heureux is the founder of Kahina Giving Beauty, a social businesses founded in 2007 and based in New York City. The company offers a range of different products starting from the more traditional [argan oil](https://www.trendhunter.com/trends/pink-algae-proretinol) and including face cleanser, toning mist, eye serum, antioxidant masks and sets that would be apt for gifts.

A non-cosmetics item is their Pouf Necklace, which is a popular pick and was featured in Daily Candy. It is made in the vicinity of Marrakesh and part of the profits go to the non-profit organization Education for All Morocco, which focuses on educating girls in Morocco.

**Contact Information**
Kahina Giving Beauty website
Kahina Giving Beauty on [Facebook](https://www.facebook.com/KahinaGivingBeauty)
Katharine L'Heureux on [Twitter](https://twitter.com/kahina1)
Kahina Giving Beauty on [Pinterest](http://pinterest.com/givingbeauty/)

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 43% | Activity: 34% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What's Driving This Trend

- **Natural Beauty Products:** Opportunity to disrupt the cosmetics industry by incorporating natural and traditional ingredients based on regional beauty rituals.
- **Socially Responsible Businesses:** Opportunity to disrupt traditional business practices by incorporating philanthropic elements such as profit donations to non-profit organizations.
- **Gift Sets:** Opportunity to disrupt gifting norms by introducing natural cosmetics gift sets for a more eco-friendly and conscientious option.

### Who This Affects Most

- **Cosmetics:** Opportunity to disrupt the cosmetics industry by incorporating natural and traditional ingredients based on regional beauty rituals.
- **Social Enterprises:** Opportunity to disrupt traditional business practices by incorporating philanthropic elements such as profit donations to non-profit organizations.
- **Gifts and Souvenirs:** Opportunity to disrupt gifting norms by introducing natural cosmetics gift sets for a more eco-friendly and conscientious option.

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