# Infographic Juice Labels These Illustrated Labels Depict the Benefits of Each Kaffe Juice By Ady Floyd | Published 2015-09-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kaffe-juice References: [retaildesignblog.net](http://retaildesignblog.net/2015/09/01/kaffe-1668-packaging-by-martin-azambuja/) & [martinazambuja](http://martinazambuja.com/) Designer and illustrator Martín Azambuja created these unique labels for Kaffe juice beverages. Each juice contains ingredients that benefit the consumer in a different way. In order to understand the benefits provided by each Kaffe juice, the labels feature [easy-to-read infographics](https://www.trendhunter.com/trends/gulf-union-foods). The labels use bright illustrations that show the consumer benefits such as [antioxidants and energy boosters](https://www.trendhunter.com/trends/benefit-juice-products). An example of one of these labels is the image of fish swimming around a bottle of water, which represents the [intensive hydration](https://www.trendhunter.com/trends/oodles-of-doodles) of the juice. Kaffe 1668 is a Tribeca-based juice company that offers refreshing beverages with various health benefits. The brand's playful imagery illustrates fresh flavors in a creative way. This also makes the juices a universally understood product since images are a globally recognized language. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 63% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Infographic Juice Labels:** Infographic labels that provide consumers easy to read information and illustrations showcasing the benefits of drinks can become a trend in drinks packaging. - **Creative Beverage Labels:** Creative beverage labels that use playful imagery and graphics to represent health benefits can also become a trend in packaging design. - **Universally-understood Visual Language:** The use of universally-understood visual language in packaging design can become a trend, particularly in the drinks industry in order to appeal to a wide variety of consumers. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the trend of using creative and informative product labels to differentiate their brand and products. - **Packaging Industry:** The packaging industry can benefit from creating unique and playful designs for beverage labels that showcase the health benefits of their products. - **Design Industry:** The design industry can develop creative ways to showcase health benefits in product packaging, especially for the drinks industry. ## Related on Trend Hunter - [Accessibility Awareness Juice Labels](https://www.trendhunter.com/trends/juice-labels.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Multi-Benefit Wellness Beverages](https://www.trendhunter.com/trends/multifunctional-juices.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Flavorful Energy Juice Lines](https://www.trendhunter.com/trends/energy-juices.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Artful Energy Drinks](https://www.trendhunter.com/trends/el-jefe-energy.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md)