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# Ukrainian Fashion Capsules
KSENIASCHNAIDER and Kachorovska Debuted an Exclusive Boot Capsule

By Colin Smith | Published 2022-04-05 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/kachorovska
References: [hypebae](https://hypebae.com/2022/4/kseniaschnaider-kachorovska-ukraine-brands-cowboy-boots-collaboration-where-to-buy) & [kachorovska](https://kachorovska.com/vzuttya/cowboy-boots/kachorovska-x-kseniiaschnaiderkovbojki-telhma-bezhev%D1%96-zamshev%D1%96)

'[KSENIASCHNAIDER](https://www.trendhunter.com/trends/sambae-sneaker)' and '[Kachorovska](https://www.trendhunter.com/trends/benefit-ukraine),' two Ukrainian fashion labels, have partnered up to launch an exclusive cowboy boot fashion capsule. The capsule is named '[Wild at Heart](https://www.trendhunter.com/trends/ayurvedicinspired-beauty),' which is a reference to the outdoor lifestyle that cowboy boots are often worn in. However, the brands are also using this capsule to promote peace and tranquility in a time of war and turmoil in Ukraine.

The Wild at Heart boots come in sky blue and tan sand. These colors showcase the fields and skies of nature, drawing a picture of peaceful land in an effort to inspire Ukrainians. The cowboy boots are also scratch-proof and weather-resistant, meaning they are just as suited for the outdoor life the capsule's name implies. The Kachorovska x KSENIIASCHNAIDER Wild at Heart boots can be purchased from Kachorovska's website for 4,900 rph, or approximately $163 USD.

Image Credit: Kachorovska

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 91% | Activity: 76% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Fashion Collaboration Capsules:** There is a growing trend for fashion labels to collaborate and launch exclusive fashion capsules, giving the opportunity for disruptive ideas and cross-industry innovation.
- **Nature-themed Fashion:** Nature-themed fashion is gaining popularity and can be leveraged as an opportunity for sustainable and eco-friendly fashion innovation.
- **Fashion with Social Cause:** The use of fashion to promote social causes and address political issues is an emerging trend, providing opportunities for disruptive social innovation.

### Who This Affects Most

- **Fashion:** The fashion industry can leverage collaboration and nature-themed fashion to create innovative and sustainable designs with social impact.
- **Retail:** The retail industry can cater to the increasing demand for social and environmentally conscious products by promoting and stocking nature-themed fashion capsules with social causes.
- **Social Impact:** The NGO sector and social impact businesses can collaborate with fashion labels to create fashion with social causes to create awareness and raise funds for various issues.

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