# Coloring Book Billboards This Roving Kabuto Noodles Billboard Inspires Calm in the City of London By Laura McQuarrie | Published 2016-06-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kabuto-noodles References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-kabuto-noodles-giant-colouring-billboard-tours-london/brands/article/1397241) & [kabutonoodles](http://www.kabutonoodles.com/) During lunchtime in London, the city's occupants were recently treated to a "calm and color" billboard and a noodle lunch from [Kabuto Noodles](https://www.trendhunter.com/trends/recyclable-noodle-pot). The stunt was designed in response to the fact that a survey was recently conducted by The Office for National Statistics that revealed that the capital city is one of the UK's most anxious regions. The large-scale artful and interactive billboard was designed by illustrator Mike Collins, who is known for his work with both [Marvel](https://www.trendhunter.com/trends/golden-berry) and [DC](https://www.trendhunter.com/trends/jason-voorhees-multiversus) comics. The image on the mural takes cues from the Asian-inspired flavors of the noodles and depicts a Samurai in action. Members of the public who tapped into their inner artist were rewarded with a warm bowl of Kabuto Noodles in return for adding their mark to the 20 foot by 10 foot billboard on wheels. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Billboards:** Creating large-scale billboards that engage and interact with the audience, providing a unique and memorable experience. - **Mental Health Awareness:** Increasing awareness and addressing mental health issues through innovative campaigns and initiatives, such as using art to promote calm and relaxation. - **Branded Experiences:** Blending brand promotion with immersive experiences to create a positive and lasting impression on consumers. ### Industries Being Reshaped - **Advertising:** Using interactive billboards as a disruptive innovation to captivate audiences and create memorable advertising campaigns. - **Mental Health:** Leveraging creative approaches to improve mental well-being and raise awareness about mental health in society. - **Food and Beverage:** Building brand loyalty and engaging customers by incorporating interactive experiences, such as art installations, into marketing campaigns for food and beverage products. ## Related on Trend Hunter - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Overthinking Chicken Buckets](https://www.trendhunter.com/trends/kfc-brainwave-bucket.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Quirky Pasta-Defying Campaigns](https://www.trendhunter.com/trends/national-noodle-day-initiative.md) - [Serotonin-Boosting Billboards](https://www.trendhunter.com/trends/soglar.md) - [Color-In Commuter Tunnels](https://www.trendhunter.com/trends/masterpeace-painting.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md)