# Craft Beer Packaging The Kabinet Brewery Design Places the Emphasis on Quality By Vasiliki Marapas | Published 2014-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kabinet-brewery References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/11/kabinet-brewery.html) & [loremipsum.rs](http://www.loremipsum.rs/) The Kabinet Brewery is a privately-owned craft brewery located in Serbia. The company only uses the finest ingredients available to create its non-pasteurized beverage. Kabinet wanted its [branding and packaging design](https://www.trendhunter.com/trends/edinburgh-gin-redesign) to accurately reflect its values and commitment to quality. The brand enlisted creative studio Lorem Ipsum to redesign the branding. The project was headed by Nemanja Jehlicka, Bratislav Milenkovic and Nikola Zmajevic, who came up with the 'Cabinet of Curiosities' concept. The flexible concept leaves plenty of room for further experimentation and graphic implementation in the future. The [sleek, minimal design](https://www.trendhunter.com/trends/Rithms-Enlite) also indicates that the Kabinet Brewery is a company that cares to provide its customers with the best that the world of [craft beer](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay) has to offer. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Craft Beer Branding:** Craft breweries have the opportunity to differentiate themselves and highlight their commitment to quality through unique and visually appealing branding. - **Sustainable Packaging:** Craft breweries can explore environmentally friendly packaging options to align with consumer values and reduce their ecological impact. - **Flexible Design Concepts:** Flexible packaging and branding concepts allow craft breweries to adapt and experiment with different visuals and graphics over time. ### Where This Applies - **Craft Beer:** Craft breweries can leverage innovative packaging designs to stand out in the competitive craft beer industry and attract discerning consumers. - **Creative Studio:** Creative studios specialized in packaging design have the opportunity to collaborate with craft breweries to create unique and compelling branding concepts. - **Sustainability Solutions:** Companies providing sustainable packaging solutions can cater to the growing demand for eco-friendly options in the craft beer industry. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md)