# Chewy Energy-Boosting Candies Kabang Energy Candy is Showing Off a New Formulation By Michael Hemsworth | Published 2026-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kabang-energy-candy References: [snackandbakery](https://www.snackandbakery.com/articles/114939-kabang-energy-candy-rebrands-its-formulation-packaging) & [kabangenergycandy](https://www.kabangenergycandy.com/)  Kabang Energy Candy has announced a new formulation and branding that will help transition the product into its next era for consumers of all kinds to try out. The candy will transition from a hard shell composition to a [chewy texture](https://www.trendhunter.com/trends/sour-patch-kids-chews), which will keep it in line with the changing preferences of today's consumer. The candy will offer a boost to energy levels without any caffeine thanks to its vitamins B12, B6, B1 and C in the mix. The product features four bold fruit flavors including Cherry, Grape, Apple and Watermelon, which will each reveal a [fizzy center](https://www.trendhunter.com/trends/gorgie-candy-twist) upon being chewed. The new and improved Kabang Energy Candy will launch this summer at convenience stores, gas stations, grocery stores and beyond. Image Credit: Kabang Candy ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 57% | Activity: 73% | Freshness: 59% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Chewy Energy Supplements:** The transition from a hard shell to a chewy texture uncovers new opportunities for energy supplements in candy form, bypassing traditional delivery methods like pills or drinks. - **Caffeine-free Energy Boosting:** Harnessing the power of vitamins B12, B6, B1, and C to enhance energy levels provides a caffeine-free solution in the energy product sector. - **Flavor-infused Functional Candies:** The incorporation of bold fruit flavors with a fizzy center in functional candies highlights a trend towards making health-boosting products more enjoyable and palatable. ### Industries Being Reshaped - **Functional Confectionery:** The development of energy-boosting candies aligns with the functional confectionery industry’s move toward integrating health benefits in sweet treats. - **Vitamins and Supplements:** Innovations in candy formats open up new avenues in the vitamins and supplements industry, distributing essential nutrients in appealing and varied textures. - **Convenience Retail:** The shelf presence of chewy energy candies in convenience stores provides a disruptive opportunity for the convenience retail sector to cater to on-the-go consumers with health-conscious options. ## Related on Trend Hunter - [Energy-Boosting Caffeinated Chips](https://www.trendhunter.com/trends/caffeinated-chips.md) - [Sugar-Free Coffee Candies](https://www.trendhunter.com/trends/kopiko-focus-coffee.md) - [Energizing Gummy Supplements](https://www.trendhunter.com/trends/bloom-x-tandy-energy-blooms.md) - [Candy-Flavored Energy Shots](https://www.trendhunter.com/trends/5hour-energy-tasty-caffeine.md) - [Churro-Flavored Energy Pouches](https://www.trendhunter.com/trends/mojo-energy-pouches-cinnamon-churro.md) - [Energizing Boba Pearls](https://www.trendhunter.com/trends/volt-amber-energy-boba.md) - [Pre-Workout Candies](https://www.trendhunter.com/trends/boost-candy-co.md) - [Pre-Workout Chews](https://www.trendhunter.com/trends/workout-candy.md) - [Functional Energy-Boosting Gummies](https://www.trendhunter.com/trends/sneak-energy-gummies.md)