# Old-School Book Belts K-Swiss and Jack Spade Take Ivy with this Smart Set By Vittoria Natarelli | Published 2010-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/k-swiss-and-jack-spade-take-ivy References: [acquiremag](http://www.acquiremag.com/style/bags-accessories/kswiss-x-jack-spade-take-ivy.php) & [jackspade](http://www.jackspade.com/shop/home.php) K-Swiss and Jack Spade Take Ivy with this old school cool gift set. The set marks the re-release of the novel 'Take Ivy' into the US, a novel that has been considered rare to find but now publisher powerHouse Books has made it more accessible. The [special collaboration set](https://www.trendhunter.com/trends/buck-mason-x-sanders) marking this occasion includes an [preppy gray sweater](https://www.trendhunter.com/trends/mountain-ivy) with yellow patches under the elbow and a [retro-inspired bridle leather belt](https://www.trendhunter.com/trends/gh-bass-x-buck-mason). The K-Swiss and Jack Spade Take Ivy kit brings out the prep in you. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 29% | Activity: 38% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Preppy Fashion Revival:** Opportunity to tap into the growing demand for classic and timeless clothing styles with a modern twist. - **Retro-inspired Accessories:** Potential for creating vintage-inspired accessories that appeal to consumers seeking nostalgic and unique fashion pieces. - **Releasing Rare Books:** Opportunity to re-release rare and hard-to-find books, catering to collectors and book enthusiasts. ### Where This Applies - **Fashion:** Fashion brands can explore creating preppy fashion lines or retro-inspired accessories to target niche markets. - **Publishing:** Publishers can focus on relaunching and promoting rare books to cater to the demand for unique and limited-edition literary pieces. - **Retail:** Retailers can tap into the preppy fashion trend and offer curated collections or collaborations that appeal to consumers seeking classic and timeless styles. ## Related on Trend Hunter - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Retro Ivy League-Inspired Timepieces](https://www.trendhunter.com/trends/king-seiko-ksk-6r.md) - [Heritage Style Watches](https://www.trendhunter.com/trends/sbsa317.md) - [Luxury Tennis-Inspired Capsules](https://www.trendhunter.com/trends/kinn-studio-x-sunset-tennis.md) - [Luxury Hotel-Inspired Varsity Collections](https://www.trendhunter.com/trends/the-carlyle-hotel.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Luxury Leather Sneakers](https://www.trendhunter.com/trends/black-tie-20.md) - [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md) - [Luxe Retailer Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jacket.md)