# K-Fed's New Search Engine Step Over Google By arnarn | Published 2007-03-24 | World Source: Trend Hunter, https://www.trendhunter.com/trends/k-feds-new-search-engine-step-over-google References: [searchwithkevin.prodege](http://searchwithkevin.prodege.com/) Mr. Britney Spears is now trying to be popular in the world wide web by having its own search engine named "Search with Kevin". Users who search using his engine have a chance to win autographs, CDs, and T-Shirts. This could be the start of the new era in computing. Well, I guess in a bad manner. **Implications** - Business-savvy celebrities know that their is value in there fame (and/or infamy) By using their public persona as a brand, they can often attract a large default base of consumers to their products and innovations. Initiatives like this represent an increasingly common trend wherein these public figures hope to cash in on the recognition that their brand comes packaged with. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Bizarre](https://www.trendhunter.com/bizarreworld) ## Key Themes ### What's Driving This Trend - **Celebrity-driven Technology:** Opportunity for celebrities to leverage their fame and create innovative technological solutions. - **Brand Extension:** Celebrities extending their brand into new industries and products. - **Consumer Engagement:** Engaging consumers through unique incentives and rewards for using a specific search engine. ### Who This Affects Most - **Technology:** Opportunities for technological advancements in search engines driven by celebrity popularity. - **Entertainment:** Celebrities expanding their brand into entertainment-related products such as autographs, CDs, and T-Shirts. - **Marketing:** Use of unique incentives and rewards to engage consumers and promote a specific search engine. ## Related on Trend Hunter - [Ethical Fashion Search Engines](https://www.trendhunter.com/trends/ethical-shopping-1.md) - [Video-Friendly Search Engines](https://www.trendhunter.com/trends/ask-with-video.md) - [Celebrity Social Feeds](https://www.trendhunter.com/trends/bereal-1.md) - [Multi-Source Search Engines](https://www.trendhunter.com/trends/youcom.md) - [TV Personality-Backed Promotions](https://www.trendhunter.com/trends/dominos-6.md) - [App-Integrated Search Tools](https://www.trendhunter.com/trends/you-com.md) - [Karaoke Song Finders](https://www.trendhunter.com/trends/karaoke-search.md) - [Privacy-Centric Search Engines](https://www.trendhunter.com/trends/brave.md) - [Celeb-Owned Chicken Wing Restaurants](https://www.trendhunter.com/trends/another-wing.md)