# Two-Step K-Beauty Sheet Masks Mediheal's Moisture Recovery Treatment Helps to Revive Thirsty Skin By Laura McQuarrie | Published 2019-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/k-beauty-sheet-mask References: [cosmeticsdesign](https://www.cosmeticsdesign.com/Article/2019/07/25/Mediheal-brings-2-step-K-beauty-masking-to-US-market) & [medihealus](https://medihealus.com/products/hydro-advanced-capsule-hydration-treatment) The skincare innovations from Korean brand Mediheal Beauty Science are now being introduced to consumers in North America, including its popular [K-beauty sheet masks](https://www.trendhunter.com/trends/collagen-hydrogel-mask). Although Korean beauty is known for being technologically advanced, it is also associated with extensive 10-step beauty routines. Fortunately, solutions like Mediheal Beauty Science's [two-step moisture recovery treatment](https://www.trendhunter.com/trends/hydrogel-mask1) introduce consumers in the United States help simplified version of skincare masking. The brand's [Hydro](https://www.trendhunter.com/trends/winter-prep-set) Advanced Capsule Hydration Treatment first involves the use of an exfoliating Biocellulose Face Mask, which is deeply rehydrating and useful for clearing the surface of the skin of dryness and buildup. The second step of the simplified K-beauty treatment is the Ceramide Capsule Activator, which the brand calls "a super-conditioning lipid that seals in moisture for immediate and long-lasting hydration." ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **K-beauty Sheet Masks:** Opportunity for skincare brands to introduce advanced and convenient sheet masks to simplify consumers' beauty routines. - **Hydro Advanced Capsule Hydration Treatment:** Disruptive innovation in the skincare industry with a two-step treatment for deep hydration and skin clearing. - **Ceramide Capsule Activator:** Innovative lipid activator that seals in moisture, providing immediate and long-lasting hydration to the skin. ### Industries Being Reshaped - **Skincare:** Skincare brands can capitalize on the popularity of K-beauty and introduce simplified two-step treatments for hassle-free skincare routines. - **Beauty:** Beauty industry can benefit from incorporating advanced sheet masks and lipid activators to enhance hydration and improve skincare results. - **Health and Wellness:** Opportunity to align with the rising trend of self-care by offering innovative skincare treatments that prioritize hydration and overall skin health. ## Related on Trend Hunter - [Modeling Pack Kits](https://www.trendhunter.com/trends/derma-modeling-pack.md) - [Sheet-Style Skincare Serums](https://www.trendhunter.com/trends/sulwhasoo-1.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Deeply Hydrating Masks](https://www.trendhunter.com/trends/rha-hydra-mask.md) - [Hydrating K-Beauty-Inspired Essentials](https://www.trendhunter.com/trends/aqua-kitten-mask.md) - [Hydrogel Facial Masks](https://www.trendhunter.com/trends/biocollagen-real-deep-mask.md) - [Everyday Toner Pads](https://www.trendhunter.com/trends/mediheal-day-and-night-toner-pads.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md)