# K-Beauty Body Scrubs This K-Beauty Body Care Product Targets Keratosis Pilaris By Laura McQuarrie | Published 2021-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/k-beauty-body-care References: [thezoereport](https://www.thezoereport.com/beauty/peach-lily-new-body-scrub) & [peachandlily](https://www.peachandlily.com/collections/peach-lily-collection) [Peach & Lily's](https://www.trendhunter.com/trends/rescue-party-barrier-collection) skincare range is full of favorites like the Glass Skin Refining Serum and the Transparen-C Pro Spot Treatment, and now the brand is expanding into [K-beauty body care](https://www.trendhunter.com/trends/boosted-body) with its first product. The [KP](https://www.trendhunter.com/trends/exfoliating-body-wash1) Bump Boss Microderm Body Scrub was created as a solution to Keratosis Pilaris, also known as "chicken skin" or "strawberry skin." According to the brand, this first body care product was "Inspired by the Korean bath scrub ritual that kept Alicia Yoon’s own eczema-prone skin healthy while growing up in Korea." Now, fans of the brand have a solution that has been proven to support the founder of Peach & Lily's own skin featuring Korean spa ingredients like mugwort, barley and tea extracts. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 48% | Activity: 48% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **K-beauty Body Care:** The K-Beauty trend in body care provides opportunities for brands to create innovative products inspired by Korean spa ingredients and rituals. - **Microderm Body Scrubs:** The Microderm Body Scrubs trend offers opportunities for the development of products that target specific skin conditions and concerns. - **Natural Exfoliants:** The trend towards natural exfoliants in body scrubs presents opportunities for brands to create products that are gentle on the skin and incorporate natural ingredients. ### Industries Being Reshaped - **Skincare Industry:** As a growing industry, skincare companies can leverage the popularity of K-beauty inspired body care products and formulas to expand their offerings and increase their revenue. - **Spa and Wellness Industry:** The Spa and Wellness industry can incorporate K-beauty-inspired spa treatments and rituals like Korean bath scrubs and expand their market potential by offering innovative services. - **Natural and Organic Beauty Industry:** The demand for natural and organic ingredients in beauty products is growing, providing an opportunity for companies to create natural body scrubs that target specific skin conditions like Keratosis Pilaris. ## Related on Trend Hunter - [Exfoliating Full-Body Scrubs](https://www.trendhunter.com/trends/bikini-and-body-scrub.md) - [Chamomile-Infused Body Exfoliators](https://www.trendhunter.com/trends/weightless-body-treatment.md) - [Mochi-Like Body Polishes](https://www.trendhunter.com/trends/supermochi-body-exfoliator.md) - [Refillable Body Butters](https://www.trendhunter.com/trends/buffing-butter-body-scrub.md) - [Beverage-Inspired Body Scrubs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub.md) - [Skin-Balancing Whipped Scrubs](https://www.trendhunter.com/trends/niacinamide-body-scrub.md) - [Wipe-On Chemical Peels](https://www.trendhunter.com/trends/exfoliating-body-treatment-peel.md) - [Texture-Focused Body Care Lines](https://www.trendhunter.com/trends/byoma-1.md) - [Exfoliating Dual-Purpose Scrubs](https://www.trendhunter.com/trends/odele-scalp-body-scrub.md)