# Masculinely Rugged Cosmetics The K Bar Soap Co. Offers High-Quality Products for Men By Michael Hemsworth | Published 2017-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/k-bar-soap-co References: [werd](http://www.werd.com/47684/grab-a-grenade-and-exfoliate-your-face/) & [kbarsoapco](https://www.kbarsoapco.com/ourproducts) A growing number of guy consumers are warming up to the idea of [personal care and grooming](https://www.trendhunter.com/trends/premium-collection), so brands like K Bar Soap Co. are developing products with this in mind. The brand creates products that are all-natural in composition, made in small batches and committed to high quality to ensure they're as premium as possible. This includes a signature grenade-shaped soap that come in a variety of formulas and scents that are all made with [natural ingredients including colloidal oatmeal, oils](https://www.trendhunter.com/trends/curie-body-wash-bars) and even coffee. The K Bar Soap Co. products identify how the natural goods market is expanding to accommodate different consumer demographics to ensure that all consumers can find the kind of product they're looking for. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Men's Grooming:** The rise of personal care and grooming for men presents an opportunity for natural and high-quality cosmetics brands to cater to this demographic. - **All-natural Products:** The increasing demand for natural personal care products gives cosmetics companies the chance to develop premium, eco-friendly cosmetics made from high-quality ingredients. - **Customizable Cosmetics:** Consumers are looking for personalized and unique cosmetic products that fit their individual needs and preferences, opening up possibilities for cosmetic brands to create customized products for their customers. ### Industries Being Reshaped - **Cosmetics:** Cosmetics companies can tap into the rising demand for high-quality and all-natural grooming products for men, opening up new business opportunities. - **Natural Goods:** The natural goods industry can expand and diversify their product offerings to include premium, masculine grooming products as the demand for all-natural personal care products grows. - **Eco-friendly Products:** The growing demand for eco-friendly products presents an opportunity for cosmetics brands to develop and market environmentally sustainable cosmetics for socially-conscious consumers. ## Related on Trend Hunter - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Dual-Action Bar Soaps](https://www.trendhunter.com/trends/wild-willies-rugged-clean-body-bar.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Refillable Body Wash Products](https://www.trendhunter.com/trends/hard-body-wash.md) - [Elevated All-Natural Grooming Lines](https://www.trendhunter.com/trends/baz-and-co.md) - [Charcoal-Infused Soap Bars](https://www.trendhunter.com/trends/charcoalinfused-soap-bars.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Aromatic Masculine Bath Products](https://www.trendhunter.com/trends/duke-cannon-scents.md)