# Cremated Ash-Eating Ads The JWT Stride Long Lasting Gum Commercial is Deadly Hilarious By Jamie Danielle Munro | Published 2011-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jwt-stride-long-lasting-gum References: [creativecriminals](http://creativecriminals.com/tvcinemafilm/stride-long-lasting-gum/) & [jwt](http://www.jwt.com/) Good commercials are informative; [great commercials are disturbingly hilarious](https://www.trendhunter.com/trends/ritz-salty-club). The JWT Stride Long Lasting Gum ad checks the latter with an ending that will make you cringe and laugh all the same time. Imagine driving home from the crematory with your loved ones' ashes beside you in the car. Thoughts about your time together would most likely be flashing through your mind as well as what you will make of the future. The JWT Stride Long Lasting Gum commercial captures these moments with close-ups of a sweet old woman in the driver's seat. The [hilarious moment](https://www.trendhunter.com/trends/chocolate-lava) is when she places the urn on a broken shelf at home and it crashes down spilling her husbands contents all over the ground. A lonely piece of gum is then revealed. I'll save the kicker for when you watch the video but be prepared to cringe. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Dark Humor Ads:** Opportunities in creating ads that incorporate dark humor into their messaging. - **Shockvertising:** Enter the market of shock value advertising to create highly memorable and viral ads. - **Unconventional Ads:** Create ads that are memorable by incorporating unconventional and unexpected elements into their messaging. ### Industries Being Reshaped - **Advertising Industry:** The advertising industry should explore these trends to create unique and memorable ads. - **Funeral Services Industry:** The funeral services industry can benefit from a shift towards more humorous and less somber marketing techniques. - **Gum Industry:** The gum industry can utilize dark humor and unconventional marketing to differentiate themselves from their competitors. ## Related on Trend Hunter - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Unexpectedly-Amusing Treats](https://www.trendhunter.com/trends/liquid-death-misfortune-cookies.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Revived 90s Commercials](https://www.trendhunter.com/trends/fruithead.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Comedic Groundhog Day Campaigns](https://www.trendhunter.com/trends/lays-for-days.md)