# 'Jersey Shore' Fashion JWoww Releases Her Own Clothing Line of Chest-Revealing Halters By Rose Nazarali | Published 2010-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jwowws-clothing-line References: [ny.racked](http://ny.racked.com/archives/2010/01/20/shutter_signage_at_biography_books_jwowws_yellow_shirt_could_be_yours.php) & [jwoww](http://www.jwoww.com/clothing.php) The Guidos and Guidettes of [MTV's](https://www.trendhunter.com/trends/juicy-shore) hit reality show, 'Jersey Shore,' seems to have hit the big time and now Jenni 'JWoww' Farley has launched her own clothing line through her personal website. JWoww's clothing line currently only features the 'infamous' plunging halter top that she has been seen wearing (in various colors) on 'Jersey Shore.' The top is currently available in six different colors. **Implications** - With media moguls present on television and across a number of different mediums, consumers grow to respect these characters and form parasocial relationships with them. For this reason, consumers embrace products that are [celebrity-endorsed](https://www.trendhunter.com/trends/shenseea); it allows them to feel connected to their icons. Companies can utilize celebrity endorsement in their advertising to appeal to specific target markets. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 82% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Celebrity-endorsed Products:** Companies can utilize celebrity endorsement in their advertising to appeal to specific target markets. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to collaborate with celebrities for endorsements. - **Media and Entertainment:** Opportunity for media and entertainment companies to leverage the influence and popularity of celebrities for product partnerships. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to develop campaigns that incorporate celebrity endorsements. ## Related on Trend Hunter - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Reality TV-Themed Seltzers](https://www.trendhunter.com/trends/juicy-shore.md) - [Country Star-Collab Glamorous Denim](https://www.trendhunter.com/trends/joleans.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Family-Friendly Dairy Snack Pouches](https://www.trendhunter.com/trends/too-good-co-pouches.md) - [Flattering Retro Oversized Denim](https://www.trendhunter.com/trends/jnco.md) - [Podcaster Clothing Collections](https://www.trendhunter.com/trends/garage-clothing.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)