# Playful Streetwear Photography Jvdas Berra's Testosterone Image Series is Pattern-Enriched By Jana Pijak | Published 2014-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jvdas-berra-editorial References: [malemodelscene.net](http://www.malemodelscene.net/agencies/wilhelmina-models/sebastian-rocha-franco-frillocchi-jvdas-berra/) & [behance.net](https://www.behance.net/jvdas) Photographer Jvdas Berra captures "Testosterone", a playful fashion story that features models Sebastian Rocha and Franco Frillocchi. The duo is styled by Diego Ibanez who dresses them in a wardrobe a youthful and effortlessly cool staples. The menswear looks range from printed statement tees and rebellious leather jacket looks to relaxed suits that are definitive of today's modern, street style aesthetic. Jvdas Berra's latest editorial exclusive highlights the perfect mix of casual and formal looks that are designed with the modern style setter in mind. The urban image series features designer pieces from a number of labels that include Calvin Klein, Mexican Craft and [Adidas](https://www.trendhunter.com/trends/y3-fw25-tennis). The pieces marry aesthetics with function and ensure their wearer is both chic and comfortable. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 81% | Activity: 64% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Playful Fashion Photography:** An opportunity for innovative fashion photographers to create fun, lighthearted imagery that appeals to the modern style setter. - **Street Style Menswear:** A fashion niche that could benefit from sustainable and ethically-sourced materials and designs with versatile functionality. - **Youthful & Effortlessly Cool Staples:** An invitation for fashion brands to produce clothing items with a focus on a laid-back, accessible aesthetic that resonates with younger audiences. ### Where This Applies - **Fashion Photography:** A field that could benefit from incorporating more playful and unconventional approaches to showcase clothing lines. - **Menswear Fashion:** A segment of the fashion industry that could benefit from featuring designs that blend both casual and formal looks, all while maintaining comfort and functionality. - **Sustainable Fashion:** An opportunity for fashion brands to produce versatile and stylish clothing items while also using materials and practices that are environmentally responsible. ## Related on Trend Hunter - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Elevated Menswear Collections](https://www.trendhunter.com/trends/soft-touch-by-bugatchi.md)