# Free-From WOC Skincare The Juvia's Skin Collection is Tailored to Melanin-Rich Skin By Laura McQuarrie | Published 2021-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/juvias-skin References: [prnewswire](https://www.prnewswire.com/news-releases/makeup-brand-juvias-place-launches-new-skincare-line-301385817.html) & [juviasskin](https://www.juviasskin.com/) Black-owned makeup brand Juvia's Place is introducing its own skincare collection with Juvia's Skin, which shares a dozen [vegan and cruelty-free products](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection) that are optimized for [melanin-rich skin](https://www.trendhunter.com/trends/eadem). The collection includes skin-supporting staples like a dark spot corrector with brightening niacinamide for all skin types, as well as a gel-cleanser to help makeup lovers start with a fresh slate, free of impurities. Juvia's Skin features beneficial skincare products that are infused with African and natural ingredients like mango butter. A standout from the collection is the [25% Vitamin C Serum](https://www.trendhunter.com/trends/brightening-collection), which boasts one of the highest concentrations of Vitamin C as compared to competing products. The skincare collection also includes serums, skin treatments and moisturizers for daily use. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 48% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Melanin-rich Skin Skincare:** There is an opportunity to create skincare products specifically formulated for people with melanin-rich skin that incorporates African and natural ingredients. - **Vegan Skincare:** There is a growing trend towards vegan and cruelty-free skincare products, providing a great opportunity for companies to create their own lines. - **High-concentration Vitamin C Serum:** There is a greater demand for high-concentration Vitamin C serum in skincare products, due to its effectiveness in brightening and evening out skin tone. ### Who This Affects Most - **Beauty Industry:** The beauty industry can benefit from creating skincare products tailored to melanin-rich skin, using ingredients like mango butter and Vitamin C. - **Natural Ingredient Industry:** Companies producing natural ingredients can benefit from partnering with businesses to create skincare products that incorporate high-quality and unique ingredients. - **Vegan Product Industry:** The rising trend of vegan and cruelty-free products creates an opportunity for companies to produce and market their own skincare lines to a growing market of consumers. ## Related on Trend Hunter - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [African-Inspired Skincare Expansions](https://www.trendhunter.com/trends/ezali-face-care-collection.md) - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [African Botanical Skincare](https://www.trendhunter.com/trends/lovemore.md) - [Clinically Backed Bioactive Skincare](https://www.trendhunter.com/trends/juana.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md) - [Skin-Caring Cosmetics](https://www.trendhunter.com/trends/versed-makeup.md) - [Nigerian Beauty Brands](https://www.trendhunter.com/trends/sabila-skincare.md)