# Italian Football Fashion Collections The Juventus Fashion Line Features the Club's New Logo By Kalin Ned | Published 2019-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/juventus-fashion References: [highsnobiety](https://www.highsnobiety.com/p/juventus-icon-collection/) & [icon.juventus](https://icon.juventus.com/) Now Italian football fans can represent their favorite club on the street with the [Juventus](https://www.trendhunter.com/trends/juventus-1) fashion collection. The eclectic range of products -- from denim jackets and turtleneck sweaters to [sporty tracksuits](https://www.trendhunter.com/trends/jameson-x-admiral) and strappy bags, is incredibly sophisticated with a sporty flair. The color palette is subdued which means the designers intended to stay within the parameters of minimalist casual streetwear. Surely comfortable, the Juventus fashion collection also boasts the Italian football club's new logo which underwent a re-design process back in 2017. The 'J' is stapled accross the clothing with an elegant approach that guarantees style and refinement. The garments from the Juventus fashion line range in price -- from €50 to €189, ensuring that a single purchase will not break the bank. Photo Credits: nss factory/Vincenzo Schioppa ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 75% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Sport-inspired Streetwear:** Opportunity for fashion brands to incorporate sport-inspired elements into their streetwear designs. - **Athletic Team Fashion Lines:** Opportunity for sports clubs to expand their brand by releasing fashion collections. - **Minimalist Casual Wear:** Opportunity for designers to create comfortable yet sophisticated minimalist designs for casual wear. ### Industries Being Reshaped - **Sports Apparel:** Sports apparel companies can incorporate new and unique designs, especially for football teams, to attract fans. - **Fashion:** Fashion brands can align themselves with sports teams and create streetwear-inspired collections. - **Retail:** Retailers can capitalize on the popularity of both sports teams and streetwear by carrying athletic team fashion lines in their stores. ## Related on Trend Hunter - [Zebra-Inspired Home Football Jerseys](https://www.trendhunter.com/trends/juventus-1.md) - [Italian International Football Jerseys](https://www.trendhunter.com/trends/italian-international-football-jersey.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Performance Training Apparel](https://www.trendhunter.com/trends/venezia-fc-x-nocta-2526.md) - [Striking Club Apparel](https://www.trendhunter.com/trends/venezia-fc-third-jersey.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Traditional Football-Themed Fashion](https://www.trendhunter.com/trends/mitre-and-lack.md) - [Collaborative Sports Club Fashion](https://www.trendhunter.com/trends/y3-and-real-madrid.md) - [Football-Inspired Retro Apparel](https://www.trendhunter.com/trends/umbro-3.md)