# Visually Disturbing PSAs Juvenile Protective Association Ads Show Effect of Verbal Abuse By Ayman | Published 2009-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/juvenile-protective-association-verbal References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/03/verbal-abuse-psa-by-juvenile-protective.html) & [adsoftheworld](http://adsoftheworld.com/media/print/juvenile_protective_asociation_kid_1) Last year we featured an ad campaign from Singapore that showcased the damaging effects of verbal abuse. You’re merely hurting with your words instead of your fist. While that campaign was tailored to address domestic abuse, here we have a similar effort from Juvenile Protective Association that tackles the issue of verbally abusing little kids. Created by EuroRSCG Chicago, USA, the ads show little kids being abused by hands and fists that were created with hurtful words and phrases. I think it is very important for parents, teachers, babysitters, and anyone who takes care of little kids to see these ads and understand the powerful effect their words can have on these kids. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 90% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Verbal Abuse Awareness:** There is a growing trend of ad campaigns aimed at raising awareness about the damaging effects of verbal abuse. - **Trauma-informed Approaches:** Many industries, such as education and healthcare, are adopting trauma-informed approaches to better understand and respond to the impacts of verbal abuse on children. - **Increased Support for Victims:** As awareness of verbal abuse grows, we may see an increase in support for victims through therapy, counseling, and other resources. ### Sectors Adopting This - **Marketing and Advertising:** Marketing and advertising professionals may consider developing campaigns that raise awareness about the damaging effects of verbal abuse and encourage positive language use. - **Education:** Educators may incorporate trauma-informed approaches that recognize and respond to the impacts of verbal abuse on children in their teaching practices and school policies. - **Mental Health:** Mental health professionals may provide therapy and counseling services specifically tailored to victims of verbal abuse and their unique needs. ## Related on Trend Hunter - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Public Awareness Campaigns](https://www.trendhunter.com/trends/face-the-issue.md)