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# Criminal Fashion Editorials
W Magazine Portrays Models as Felons With Mug Shots

By lourdes sanchez bayas | Published 2009-02-24 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/juvenile-delinquent-editorials-w-magazine-portraits-models-as-felons
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2009/02/kissing-giggles-for-ws-law-order.html) & [wmagazine](http://www.wmagazine.com/fashion/2009/03/meisel?showall=true)

Young models, and socialites, grabbed the March 2009 editorial of W Magazine.

Shot by the always controversial but brilliant photographer Steven Meisel, the “Law & Order,” editorial delivers a scenario where the young fashionistas are portrayed as delinquents, with their respective [mugshots](https://www.trendhunter.com/trends/i-can-fix-him), who gamble, fight among themselves, smoke, and get involved in [hot, Sapphic affairs](https://www.trendhunter.com/trends/songs-of-siren). Needless to say, while the “wild things” create all this havoc, they are clad in fantastic [designer clothes from haute couture giants](https://www.trendhunter.com/trends/winter-2025-campaign) including Yves Saint Laurent, Oscar de la Renta and Calvin Klein.

Among the models featured are Eliza Cummings, Portia Freeman, Eden Clark, Amy Greenhouse, Daisy Lowe and Peaches Geldof. The styling was done by Alex White.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 85% | Activity: 45% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Key Themes Behind This Trend

- **Criminal Fashion:** Opportunity for fashion brands to embrace edgy, rebellious styles and challenge traditional norms in their campaigns.
- **Controversial Editorials:** Chance for magazines and photographers to push boundaries and spark conversations with provocative and unconventional fashion spreads.
- **Designer Delinquents:** Potential for designers to tap into the allure of rebelliousness and create collections that blend high fashion with subversive elements.

### Where This Applies

- **Fashion:** Fashion brands can explore innovative marketing strategies that cater to consumers seeking unconventional and boundary-pushing styles.
- **Magazine Publishing:** Opportunity for magazines to differentiate themselves by creating controversial, thought-provoking content that challenges societal norms.
- **Photography:** Photographers can experiment with unconventional concepts and narratives to capture attention and create unique visual stories.

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