# Gender-Bending Doppelgänger Captures The Juun J Fall/Winter 2013 Campaign Sees Double By Jana Pijak | Published 2013-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/juun-j-fallwinter-2013-campaign References: [designscene.net](http://www.designscene.net/2013/08/juun-j-featuring-nemanja-maksic-franzi-mueller.html) & [juunj](http://www.juunj.com/) Fresh faces Franzi Mueller and Nemanja Maksic star in the striking Juun J Fall/Winter 2013 campaign. Captured by photographer Josh Olins' lens, the dynamic duo makes us see double by channeling the edgy fashion label's androgynous energy. Lensed in a wardrobe of photo-printed sweaters, oversized jackets and voluminous coats, Franzi and Nemanja mirror one another and mimic each other's mannerisms while posing in studio. While Nemanja holds a stern and serious stance, his counterpart embodies a similar masculine air with slicked back hair courtesy of stylist Shon and bare-faced cosmetic applications by beauty artist Sally Branka. The Juun J Fall/Winter 2013 campaign series pushes gender boundaries and plays with perception thanks to its Doppelgänger model duo. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 52% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Androgynous Fashion:** Opportunity for brands to create gender-neutral clothing lines that appeal to a wider market. - **Doppelgänger Marketing:** Potential for companies to use look-alike models or celebrities in their campaigns to create intrigue and capture attention. - **Photographic Print Fashion:** Chance for designers to incorporate photo-printed garments into their collections, offering a unique and eye-catching aesthetic. ### Sectors Adopting This - **Fashion & Apparel:** Opportunity for fashion brands to explore and embrace gender-neutral fashion, catering to a more diverse and inclusive consumer base. - **Marketing & Advertising:** Potential for marketing agencies to utilize the concept of doppelgängers in campaigns, creating a memorable and impactful brand image. - **Textile & Printing:** Chance for textile manufacturers and printing companies to meet the demand for photo-printed fabrics in the fashion industry. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Gender-Fluid Ready-To-Wear](https://www.trendhunter.com/trends/jeongli.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md)