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# Eco Potato Packaging
NNZ's Jute Bag Packaging Preserves Freshness and Brand Identity

By Jana Pijak | Published 2015-06-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/jute-bag
References: [nnz](http://www.nnz.com/jute-bags-for-potatoes-1.html)

NNZ's jute bag potato packaging is perfect for food brands looking to keep their products preserved while expressing their brand identity. In addition to showcasing signature logos and graphics, these jute bags boast an organic construction, making them perfect for storing produce and ensuring its freshness over time.

Whether accented with custom typography, branded graphics or nutritional information, this jute bag packaging is practical for artisanal and independent brands and is a winning choice when it comes to aesthetics.

The packaging is easy to customize to a company's liking, expressing a brand identity both effectively and artistically. Furthermore, the packaging is bio-degradable, making it a smart and sustainable choice for those with environmentally conscious brand values.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 7% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Bio-degradable Packaging:** Companies can innovate and explore the possibility of making bio-degradable packaging for other products as well.
- **Branded Packaging:** Customizable packaging provides a unique opportunity for brands to express themselves and differentiate from competitors.
- **Organic Construction:** The use of natural materials in packaging solutions is a growing trend that presents a lot of innovation opportunities for the industry.

### Who This Affects Most

- **Food Industry:** The eco-friendly, organic and customizable packaging solutions are perfect for food brands looking to enhance product preservation while reducing environmental impact.
- **Artisanal and Independent Brands:** These brands can leverage customizable packaging to stand out from the crowd and attract eco-conscious consumers who value sustainably sourced materials.
- **Packaging Industry:** The trend toward organic, customizable and eco-friendly packaging solutions opens up new business opportunities for packaging manufacturers and suppliers.

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