# Low-Caffeine Cold Brews Caffè Pascucci's Jutabio Cold Brew is Boasts a Low Caffeine Content By Katherine Pendrill | Published 2017-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jutabio References: [pascucci.it](https://www.pascucci.it/cold-brew-coffee/?lang=en) & [facebook](https://www.facebook.com/pascuccitorrefazione/photos/a.475686632480789.99672.167428793306576/1379795395403237/?type=3&theater) To help customers beat the heat during the long summer months, Italian coffee shop chain [Caffè Pascucci](https://www.trendhunter.com/trends/illy-cold-brew-coffee) is serving up a new ready-to-drink cold brew beverage called Jutabio. But unlike other cold brew coffees, Caffè Pascucci's version boasts a uniquely low caffeine content. Jutabio is a brand of ready-to-drink cold brew coffee sold in Caffè Pascucci stores. Though the drink boasts the same smooth flavor as other varieties of cold brew, Jutabio has a uniquely low caffeine content. This makes the beverage ideal to enjoy later in the day, when it is hotter outside, but when consumers are also unlikely to be looking for a major surge of caffeine. Jutabio is also unique in that it is made from organic coffee and comes in both a sweetened and sugar-free version. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 15% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Low-caffeine Cold Brews:** Opportunity for developing low-caffeine cold brew options, catering to consumers seeking a milder caffeine boost and a refreshing taste. - **Ready-to-drink Cold Brew:** Disruptive potential in the ready-to-drink cold brew market, providing convenient and on-the-go options for coffee enthusiasts looking for unique flavors. - **Organic Cold Brew:** Innovation opportunity in the organic cold brew segment, appealing to health-conscious consumers who prioritize sustainability and organic ingredients. ### Industries Being Reshaped - **Coffee Shop Chains:** Potential for coffee shop chains to introduce low-caffeine cold brew options, capturing a new customer segment and expanding their beverage menu. - **Beverage Manufacturing:** Opportunity for beverage manufacturers to develop and produce ready-to-drink cold brew products, meeting the growing demand for convenient and novel coffee beverages. - **Organic Food and Beverage:** Disruptive potential in the organic food and beverage industry, as organic cold brews provide an attractive option for health-conscious consumers seeking sustainable and natural products. ## Related on Trend Hunter - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Caffeine-Free Cold Brews](https://www.trendhunter.com/trends/stk-decaf.md) - [Ready-to-Drink Cold Brew Cappuccinos](https://www.trendhunter.com/trends/illy-cold-brew-coffee.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Artisanal Cold Brew Jugs](https://www.trendhunter.com/trends/later-days-coffee-co.md) - [Japanese-Style Cold Brew Concentrates](https://www.trendhunter.com/trends/japanesestyle-cold-brew.md) - [Coffee-Based Energy Drinks](https://www.trendhunter.com/trends/java-monster-cold-brew.md) - [Cappuccino-Inspired Cold Brews](https://www.trendhunter.com/trends/stk-cold-brew-cappuccino.md) - [Strength-Based Cold Brew Packs](https://www.trendhunter.com/trends/cold-brew-pack.md)