# Cruelty-Free Clean Meats JUST's Clean Meat Aims to Be a Practical and Economic Alternative to Meat By Laura McQuarrie | Published 2018-04-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/justs-clean-meat References: [livekindly.co](https://www.livekindly.co/director-of-lab-grown-meat-just-starts-new-clean-meat-company/) & [justforall](https://justforall.com/en-us/stories/clean-meat) Although there are many consumers who are making the switch to a plant-based diet, JUST's Clean Meat aims to be an eco-friendly and economically sensible alternative to conventional meat. As JUST describes: "We think it’s unlikely that families in Alabama (or anywhere in the world) will consistently choose plant-based alternatives over chicken, beef, pork, and seafood." Since industrialized animal agriculture consumes tons of resources, JUST is developing clean meat and seafood alternatives made from cells. The animal-free products that JUST is working on will require significantly less land, water and energy and produce much fewer emissions. JUST has stated that is plans to introduce its first clean meat product to consumers by the end of 2018. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 66% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Clean Meat:** Developing animal-free meat alternatives using cells to reduce resources and emissions. - **Plant-based Diet:** Increasing consumer shift towards eco-friendly and economically sensible alternatives to conventional meat. - **Alternative Protein Sources:** Exploring new sources of protein that can replace chicken, beef, pork, and seafood. ### Who This Affects Most - **Agriculture:** Disruptive innovation opportunity to develop sustainable and animal-free protein sources. - **Food Technology:** Opportunity to create and market clean meat products that cater to the growing demand for eco-friendly alternatives. - **Sustainable Packaging:** Developing innovative packaging solutions for clean meat and plant-based products. ## Related on Trend Hunter - [Sustainability-Focused Cultivated Meat Partnerships](https://www.trendhunter.com/trends/cultivated-meat.md) - [Cultivated Pork Alternatives](https://www.trendhunter.com/trends/cultivated-pork.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Cultivated Chicken Meals](https://www.trendhunter.com/trends/cultivated-chicken.md) - [Asian Cultivated Meat Initiatives](https://www.trendhunter.com/trends/ajinomoto.md) - [Minimal Ingredient Meat Alternatives](https://www.trendhunter.com/trends/cleanbean-products.md) - [Cultivated Pet Foods](https://www.trendhunter.com/trends/meatly.md) - [Cultivated Meat Commercialization Initiatives](https://www.trendhunter.com/trends/cultivated-meats.md) - [Lab-Grown Chicken Satays](https://www.trendhunter.com/trends/good-meat-1.md)