# Precision Social Analytics Platforms 'Justmetrics' Offers Cost-Effective Instagram Insights By Michael Hemsworth | Published 2018-04-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/justmetrics References: [betalist](https://betalist.com/startups/justmetrics) & [justmetrics.net](https://justmetrics.net) The 'Justmetrics' platform is a cost-effective solution that will enable marketers to keep track of engagement on [Instagram](https://www.trendhunter.com/trends/instagraph) without having to settle for static capabilities available through other means. The platform works by tracking thousands of Instagram users and analyzing their engagement, while also offering insights behind all of your posts rather than just the most recent ones or from a given period. This ensures only the most accurate information is available for you to keep the focus on performance to make adjustments as required to your [social calendar or strategy](https://www.trendhunter.com/trends/social-champ). The 'Justmetrics' platform acknowledges the increased need for [analytics and insights software](https://www.trendhunter.com/trends/currents-ai) as a rising number of individuals and brands require new ways to keep up with how users are interacting with their content. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Precision Social Analytics:** The explosion of useful insights tools, like Justmetrics, indicate the need for further social analytics innovation. - **Instagram Engagement Optimization:** Justmetrics' thorough Instagram analysis highlights the importance of optimization solutions for continued user engagement. - **Advanced Performance Tracking:** Justmetrics' comprehensive performance tracking suggests opportunities for more precise tracking across all social platforms. ### Sectors Adopting This - **Social Media Analytics:** Platforms like Justmetrics represent a shift in the Social Media Analytics landscape, with potential for further advancements and options for better insights for brands and individuals. - **Social Media Management:** Justmetrics' platform provides opportunities for Social Media Management Systems and Service Providers to offer similar advanced analytics capabilities. - **Digital Marketing:** Justmetrics' abilities indicate a growing need for more advanced digital marketing solutions around social media analytics and performance tracking. ## Related on Trend Hunter - [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md) - [Social Content Creator Platforms](https://www.trendhunter.com/trends/social-media-manager.md) - [Social Media Analytic Tools](https://www.trendhunter.com/trends/atiskel.md) - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [Social Media Growth Platforms](https://www.trendhunter.com/trends/gainsty.md) - [Contextual Analytics Platforms](https://www.trendhunter.com/trends/perceptinsight.md) - [Engagement Timing Insights](https://www.trendhunter.com/trends/dontpostyet.md) - [Influencer-Focused Social Platforms](https://www.trendhunter.com/trends/later-1.md) - [Social Insight Tools](https://www.trendhunter.com/trends/currents-ai.md)